Category Archive: Contest News

100+ food & ag groups stand with labor and tell Senators to Vote No on Andy Puzder nomination

| Contest News, Press

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United States Senate
Washington, DC 20510

January 30, 2017

RE: Nomination of Andrew Puzder as Secretary of Labor

Dear Senators:

Our organizations urge you to oppose the nomination of Andrew Puzder as Secretary of Labor. This nomination represents another in a string of Trump administration appointments that betrays the President-elect’s promise to improve the lives of working people.

As CEO of CKE Restaurants, which operates Carl’s Jr. and Hardee’s, Puzder’s nomination to an agency charged with protecting working people is rife with conflicts of interest. Puzder’s company has faced numerous Department of Labor violations for failing to pay the minimum wage or overtime: Sixty percent of inspections of Carl’s Jr. and Hardee’s restaurants found labor law violations and Puzder has opposed both raising the minimum wage and enforcement of overtime rules and mandatory sick leave. Puzder’s confirmation would ensure that the interests of the fast food industry—and its large meat and food industry suppliers—would prevail over the needs of hard-working people in the food system who face some of the highest rates of food insecurity due to low wages and poor working conditions.

Contrary to what Puzder and other corporate leaders at the National Restaurant Association say about good working conditions in the restaurant sector, the majority of restaurant workers are women and people of color, making as little as $2.13 per hour and rely on tips to survive. These workers face disproportionate rates of poverty, discrimination, and sexual harassment and deserve a Labor Secretary who believes that, as Dr. Martin Luther King Jr. once said, “All labor has dignity.” Instead, with the National Restaurant Association’s champion heading the Department of Labor, workers will have to rely on vocal opponents of labor regulations to protect their basic workplace rights.

On behalf of the many people and groups who are working for a better food system that provides nutritious food and livable wages and treats the land, farmers, and animals with respect, we the undersigned urge you to oppose the nomination of Andrew Puzder to Labor Secretary.

Puzder would be yet one more nominee working for the interests of big business over the interests of working people.

Signed,

ActionAid USA

African American Cultural Center (Us)

Agricultural Justice Project

Alliance for Fair Food

Beyond Pesticides

Black Community, Clergy and Labor Alliance (BCCLA)

Black Urban Growers

Brandworkers

Brighter Green

California Institute for Rural Studies

Center for Biological Diversity

Center for Food Safety

Center for Science in the Public Interest

Center for Urban Education for Sustainable Agriculture

Climate Justice Alliance

Coalition of Immokalee Workers

CoFED

Common Ground Community

Community Alliance for Global Justice

Community Food and Justice Coalition

Compassion in World Farming

Corporate Accountability International

Dakota Resource Council

Domestic Fair Trade Association

Earthjustice

El Comite de Apoyo a los Trabajadores Agricolas, The Farmworkers’ Support Committee

Family Farm Defenders

Farm Forward

Farmworker Association of Florida

Farmworker Justice

Food & Water Watch

Food Chain Workers Alliance

Food Democracy Now!

Food Empowerment Project

Food First

Food Shift

Food Tank

Foodstand

Foundation Earth

Friends of the Earth

GMO Inside

Grassroots Gardens WNY

Greater Grand Rapids Food Systems Council

Green America

HEAL Food Alliance

Health & Medicine Policy Research Group

Health Care Without Harm

Idle No More Duluth

Institute for Agriculture and Trade Policy

International Labor Rights Forum

Iowa Citizens for Community Improvement

Just Food

Land Stewardship Project

Laundry Workers Center

Laurie M. Tisch Center for Food, Education & Policy, Teachers College, Columbia University

Lucid Food

Midwest Pesticide Action Center

MomsRising.org

National Association of Blacks in Criminal Justice

National Black Food & Justice Alliance

National Family Farm Coalition

National Young Farmers Coalition

Natural Resources Defense Council

NC Environmental Justice Network

New Mexico Public Health Association

Ninjas for Health

North American Climate,Conservation and Environment

Northeast Organic Farming Association of

New York

Northwest Arkansas Workers Justice Center

Nutiva

Organic Consumers Association

Other Worlds

People’s Climate Movement NY

People’s Grocery

Pesticide Action Network

Phat Beets Produce

Pioneer Valley Workers Center

Real Food Challenge

Real Food for Kids

Real Food Media

ROC United

RootDown LA

Roots of Change

Rural Coalition/Coalición Rural

Sacramento Food Policy Council

Slow Food California

Slow Food Chicago

Slow Food USA

Small Planet Institute

Soil Generation

South Agassiz Resource Council

Southern Christian Leadership Conference of Southern California

Springfield Food Policy Council

Student/Farmworker Alliance

Sustainable Agriculture of Louisville (SAL)

Toxic Taters

Treasure Valley Food Coalition

Union of Concerned Scientists

University of North Carolina, Chapel Hill

US Food Sovereignty Alliance

Warehouse Worker Resource Center

Warehouse Workers for Justice

WhyHunger

Workers’ Center of Central New York

Young Workers United

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Category Archive: Contest News

Join the Real Food Media Team in Oakland!

| Contest News

EVENTS AND ADMINISTRATION COORDINATOR

Part-time position: 20 hours a week
Location: Oakland, CA

The Events and Administration Coordinator supports the Real Food Media and the Office of Anna Lappé. Real Food Media, housed at Corporate Accountability International, is a collaborative initiative working with partners around the country to spark conversations about our food system, catalyze creative storytelling about sustainability and justice along the food chain and connect communities for action. Anna Lappé is the Director of Real Food Media and an educator, public speaker and author. Current projects include:

  • Special Partnerships: In 2017, we are focused on our partnership with the Center for Good Food Purchasing and the Food Chain Workers Alliance and the national campaign to promote Good Food Purchasing nationwide (goodfoodcities.org). (Past projects include Voices of the Food Chain with Food Chain Workers Alliance www.voicesofthefoodchain.com).
  • Public Engagement: Ongoing public education through Real Food Media events and speeches, webinars, workshops and more with director, Anna Lappé (annalappe.com). In addition, Real Food Films and Real Food Reads—an online film library and resource center (www.realfoodfilms.org) as well as a monthly book club—represent more of our public education;
  • Food MythBusters: An online action center with resources to combat the most persistent myths about our food system (foodmyths.org);
  • Food Movement Philanthropy: In addition to the work through Real Food Media, Anna Lappé is involved with other projects that this position supports, including food movement philanthropy through efforts such as the Small Planet Fund supporting grassroots groups around the country tackling the root causes of hunger (smallplanetfund.org);

Hours: Flexible days and schedule, prefer full days Mondays and Tuesdays in our Oakland office.

Location: 22nd Street and Broadway, Oakland, California and remote.

Terms:

Terms: One-month trial period after which time this job description will be reviewed. We typically seek a one-year commitment. Three weeks is requested for notice of termination.

Job Description: This position is the go-to person for project administration, including fielding media and event queries and handling details for our events, both ones we produce and ones we participate in, including conferences, webinars and workshops (about 25 to 30 a year). In addition, this candidate supports our fundraising work as well as helps administer a small grantmaking program. Candidates must be adept at managing multiple deadlines as well as back-end administration. A successful candidate will be familiar with our work and excited about being part of a small team with big impact.

PRIMARY RESPONSIBILITIES

Event Production and Support, including:

  • Coordinating and overseeing logistics for Real Food Media hosted or co-hosted events, likely two a year;
  • Publicizing events via MailChimp listserv, Real Food Media websites and social platforms and supporting event hosts in other ways as needed and managing all event follow-up and further engagement;
  • Responding to speaking requests for Director and coordinating all travel and logistics;
  • Tracking all events for annual impact reporting.

 

Media and Communications, including:

  • Promoting media about the Project as relevant via Real Food Media websites, MailChimp listserv;
  • Drafting and scheduling communications with direction from Director of Programs + Partnerships;
  • Responding to all email and phone inquiries and managing CRM system and email lists;
  • Coordinating any program mailings out of the Oakland office;
  • Tracking all media queries and media hits for annual impact reporting.

 

Administration, including:

  • Maintaining Real Food Media calendars and project management tracking related to events, workflows and fundraising calendars via Asana;
  • Supporting Directors with preparing funding proposals, tracking deliverables and preparing reports.

 

Small Planet Fund Administration, including:

  • Coordinating with RSF Social Finance to administer, track and report on the Small Planet Fund grantmaking.

 

REQUIREMENTS

  • Passion for food justice and exposing corporate control of our food system;
  • Familiarity with administration of a small non-profit or business;
  • Strong communication skills and attention to detail;
  • High degree of competency using Excel and Word;
  • Self-motivated, highly organized team player with a collaborative spirit;
  • BA or MA or equivalent experience in a field related to food systems and/or business/non-profit administration and/or communications.

 

HELPFUL

  • Familiar with event planning and logistics;
  • Familiar with on-line sharing systems, like Box, and project management systems, like Asana;
  • Familiar with WordPress or design programs like Illustrator;
  • Experience in grant writing and reporting;
  • Familiarity with other tools we use, including: Slack, MailChimp, Insightly, Typeform,
  • Google Apps, SproutSocial/Online Data Analytics.

 

Compensation: Contractor position at $25.00/hour. Must have own computer.


Deadline: January 20th

To apply: Submit your resume and cover letter via our online application (https://realfoodmedia.typeform.com/to/Vw7dxG)


Real Food Media is a project of Corporate Accountability International and is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability or veteran status.

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Category Archive: Contest News

7 Movement-Building Groups to Support this #GivingTuesday

| Contest News

Dear friends, 

If your inbox is like mine, it would be impossible to miss this is #GivingTuesday — when those who can make an extra effort to support the organizations and leaders who work hard every day to protect human rights, foster a safe and healthy environment and ensure everyone has access to what they need to thrive, especially food and clean water. 

Here at Real Food Media, we work every day to share the stories of those addressing the root causes of hunger and poverty, to support farmers and food workers, and create a more equitable and sustainable food system—from seed to plate.

Now, more than ever, these folks need our support. So instead of imploring you to support us (of course, you can do that, too), we want to encourage you to support some of the courageous and bold leaders of the good food movement whose work we deeply admire. While there are so many we could include, here are suggestions for seven groups to support right now: 

Food Chain Workers Alliance 

The Alliance is one of our core partners and there’s a reason why: We love what they do and the way they bring together food workers along the food chain—from the farm field to the back of the house in restaurants. Through the connections they make among some of the 21.5 million food workers, they are helping to bring the voice of workers into conversations about health and sustainability and organize for changes that improve the working conditions and lives of workers.  

National Young Farmers Coalition 

We need more farmers! This network is one of the leading forces behind supporting the next generation of farmers. From a fabulous campaign to include farming as a public service to training and networking for young farmers. 

National Black Farmers Association

 This exceptional organization leads education and advocacy efforts on civil rights and land retention, provides agricultural training and rural economic developments services and much more for black farmers and other small-scale farmers. It’s founder, John Boyd Jr., was one of my fellow James Beard Leadership Award winners and he is one of my all-time heroes.  

Civil Eats

We need good media—and we need it now more than ever. Civil Eats is a critical place for reporting on the good food movement and food policy. Started as a labor of love, the platform has grown in recent years and is now largely supported by its readers. It’s my go-to source for understanding the food world around me—and hope it is yours, too.  

Real Food Challenge 

This amazing network is growing the good food movement across college campuses nationwide. Real Food Challenge inspires students to move their campuses to purchase more “real food” — sustainable and fair, healthy and local. What I love about Real Food Challenge is that they also work with young people to understand power in the food system and how to organize in communities for change.   

Coalition of Immokalee Workers

Born out of organizing efforts among farmworkers in Florida, the Coalition has grown to become one of the nation’s key voices for dignity in the fields — and for exposing and rooting out modern-day slavery. I’ve been connected with the Coalition for years and have been impressed with their persistent work on behalf of not just farmworkers in Florida where they are based, but for farmworkers across the country. As Senator Bernie Sanders said in 2008: “The Coalition of Immokalee Workers has proven that when you get up every day to fight for what is right, when you don’t give up even when all the odds are against you, when you don’t compromise on basic principles of fairness, and when you build a strong grassroots movement, economic justice will prevail over greed, and the least fortunate can successfully stand up to the powerful.”

Standing Rock

 If you haven’t already, we would also encourage you to support the fight in Standing Rock against the Dakota Access Pipeline. You can give financial support through Stand with Standing Rock or Standing Rock Medic + Healer Council.

Please let us know what groups you are supporting and we’ll share on our social media, too. 

It feels good to give — and hope you will join us in supporting these groups or others in your community who you love. 

From my experience, I know that every donation means so much. Thank you! 

With warm regards,

Anna and the Real Food Media team  

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Category Archive: Contest News

Together

| Contest News

Dear Community,

We write to you this week with broken hearts. We also write to you with more resolve than ever to work together for the world we believe in—one based on love, not hate; one grounded in reverence for the planet and dignity for all.

We write to you grieving along with all the parents who had to explain to their children on Wednesday morning that no, the woman didn’t win, but the man who they watched say hateful things and be a cruel bully was our new President-Elect. Grieving that the lead on his agriculture transition team has been an industry lobbyist for 25 years. Grieving that the next President of the United States has been openly racist, homophobic, anti-immigrant, has joked about sexually assaulting women (and has more than a dozen women who have accused him of sexual assault), led the racist claim against Obama that he was not born in the United States, bragged about not paying federal taxes, has openly made fun of disabled people, wants to build a wall along the Mexican border and so much more. Grieving that our new president has denied climate science and has threatened to tear up the Paris climate agreement. Grieving for the devastating stories we are hearing of racism, sexism, anti-immigrant violence.

And, like so many, we are working through our grief to reflect on what we can do to protect and defend the progress we have made toward a more just and sustainable food system—and fight for more.

At Real Food Media, our work has always been rooted in the power of stories: They remind us who we are, who we can be; why we fight and for whom. They also expose the spin and misinformation of the powerful. As human beings, we cannot create what we cannot imagine. Stories of progress drive us to imagine this different future and fight for it – together. When we share stories of people standing up against exploitation in the tomato fields of Florida, injustice at meatpacking plants in the Midwest, water pollution from confined animal feeding operations in Missouri—we share their courage, too, and embolden others to stand up.

While we’re troubled, we are also inspired by the many victories nationwide that brought us closer to the food system we need, the food system we all deserve like the win for paid sick days in Washington and Arizona, minimum wage hikes in four states and a soda tax sweep in five cities despite $39 million in Big Soda spending to fight them. And the passage in the past month of Good Food Purchasing Programs in San Francisco schools, Los Angeles airports and, most likely, in Oakland, California schools next week.

Dr. Martin Luther King Jr. famously said: “The arc of the moral universe is long, but it bends towards justice.” On weeks like this one, that bend seems so slight as to be imperceptible. But weeks like this one remind us, also, that the arc does not bend on its own: That bend, friends, is made by our working toward a shared vision of human dignity and environmental sustainability. And that’s what we plan to do: get to work, together.

As we do, we are grateful for all of you: Here’s to those who are committed to a more just and inclusive world, we stand with you and will continue to tell your story, to stand up when it is threatened and to fight alongside you.

With love,
Anna, Christina, Kris and Annie

P.S.
Our friends at Real Food Challenge are hosting a call on Monday night with some wise allies to talk about how to move campaigns forward in this new moment, including:
• Mike Callicrate — a western rancher and long-time advocate against corporate control of our food system
• Marita Canedo — a Latinx farmworker organizer and pioneer of the Milk with Dignity human rights program
• Christina Hylton — Southern African-American farmer and farmer legal advocate (invited)
• Estefania Narvaez — Real Food Challenge West Coast Coordinator

We’ll be joining in. For those that want to participate, you can sign up here.


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Category Archive: Contest News

Devour! Food Film Fest Includes Three 2016 Real Food Films Winners

| Contest News, Events, Press

Devour! The Food Film Fest is an international festival celebrating cinema, food and wine culture. The five-day festival takes place in the culinary epicenter of Nova Scotia – the town of Wolfville, Kings County. The festival is an experiential celebration of food on film, the culture of food and the dramatic impact it has on our day-to-day lives. The sixth edition of Devour! The Food Film Fest is slated for November 2-6, 2016.

We wish them another awesome Film Fest and are proud to share that this year’s program includes three 2016 Real Food Film Winners:

The 2016 Grand Prize Winner Home Flavored

In this powerful and poignant portrait of a Latino American family, award winning Youth Speaks poet Monica Mendoza tells the haunting story of how corporations continue to colonize the bodies of her culture and how to we can return to our roots. Directed by Jamie Wolf, written by Monica Mendoza and produced by Youth Speaks.

 

Home Flavored | 2016 Real Food Films Winner from Real Food Media on Vimeo.

The 2016 winner for Best Producer Profile, Farmed with Love

Fed up with food safety problems in China, a mother in Shanghai returns to the farm to help rebuild her trust in the local food system through organic farming. Directed by Wang Yu and produced by Li Yang.

 

Farmed with Love | 2016 Real Food Films Winner from Real Food Media on Vimeo.

The 2016 Grand Prize Runner up and winner of best cinematography, Naturali Tea

Beyond water, tea is the number one consumed beverage in the world. An organic Japanese tea farmer with over three decades of experience shows that soil health is essential for the environment and the future of tea. Directed by Jeremy Seifert and produced by Aaron Stair.

 

Naturali Tea | 2016 Real Food Films Winner from Real Food Media on Vimeo.

 

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Category Archive: Contest News

Host Your Own Pop-Up Film Fest

| Contest News

Looking for a fun – and free – activity this summer? Interested in learning more about food, farming, and sustainability? Love great stories? Look no further: Host your very own Pop-Up Film Fest!

Pop-Up Film Fest backyard

 

Every year, Real Food Films puts on an international short film competition that catalyzes creative shorts that encompass the many aspects of our food system. Now, we invite you to bring Real Food Films to your community by hosting a screening party that features the 2016 Top 10 Finalists, or any combination of the 70+ films in our free library. Here’s the recipe:

 

Ingredients

We will provide:

  • digital reel of the Top 10 Finalist Films from the 2016 Real Food Films Contest (total run time < 40 min)
  • 2016 Screening Guide, including an Action Hub of resources to help you plan your screening, spark discussion and get involved in the issues raised in the films
  • A free library of over 70 films under 4 minutes to mix and match your own program
  • An event listing on our website to promote – if your event is open to the public

 

Instructions 

  1. Pick a date and location
  2. Register your Pop-Up via our Real Food Films site
  3. Invite your friends, family, students, colleagues, congregants etc.
  4. Add a sprinkle of food and fun
  5. Play the digital reel
  6. Discuss, reflect, and vote for your favorite film!

 

Interested? Sign up!

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Category Archive: Contest News

Announcing the 2016 Real Food Films Winners

| Contest News, Press

RFF Letterhead logo

May 2, 2016

CONTACT:

Christina Bronsing-Lazalde
Director of Programs + Partnerships
Real Food Media
christina@realfoodmedia.org
773 808 6737

REAL FOOD MEDIA ANNOUNCES WINNERS OF
2016 FOOD AND FARMING SHORT FILM COMPETITION

AWARD-WINNING FILMS THAT STIR HEARTS, MINDS – AND ACTION – FOR A BETTER FOOD SYSTEM

 

SAN FRANCISCO — May 2, 2016 — A stunning diversity of food and farming stories win top honors in the third annual Real Food Films Contest, the food movement’s first and only competition for short films about sustainable food and farming. Founded by author and advocate Anna Lappé, the Real Food Films Contest received 160 submissions from 20 countries this year. Films were required to be four minutes or under and feature original voices that lift up underreported stories at the heart of the food movement. Film styles ranged from documentaries to advocacy films to spoken word poetry shorts. Real Food Films’ prestigious panel of judges—including Padma Lakshmi, author Raj Patel, James Beard Foundation’s Susan Ungaro, and chef Tom Colicchio—selected the prizes from the top ten finalists.

The 2016 Grand Prize winner is Home Flavored a haunting story of how soda companies impact the lives of Latino families in the United States. Contest judge, Raj Patel, described the film as a “powerful fusion of slam poetry, documentary, essay, argument and anthropology. I couldn’t keep my eyes off the screen, and couldn’t wait to hear the next line… It’s the kind of filmmaking that’ll get food issues to a far wider audience.”

Directed by Jamie DeWolf from Oakland, California, Home Flavored features spoken word poet Monica Mendoza and was produced with The Bigger Picture, a collaboration between Youth Speaks and the University of California San Francisco Center for Vulnerable Populations designed to combat the epidemic of Type 2 Diabetes by empowering youth to change the conversation.

Real Food Films media partners — the James Beard Foundation, Slow Food USA, Vimeo among others — will promote the 10 finalist films online and at in-person events around the country. All the films are free to watch online or at more than 50 Pop-Up Film Fests to be hosted around the country. The entire Real Food Films library, of more than 70 captivating short films, is viewable at realfoodfilms.org.

 

Additional Prizes include:

First Runner Up + Best Cinematography: Naturali Tea | Jeremy Seifert, Aaron Stair
Fujieda, Japan
After water, tea is the number one consumed beverage in the world. An organic Japanese tea farmer with over three decades of experience shows that soil health is essential for the environment and the future of tea.

Lens On Hunger Award: Everybody Eats | Justinian Dispenza, Tanner Presswood
Boone, North Carolina
Addressing hunger with dignity, pay-as-you-can cafes are popping up across the world. This film tells the story of one innovative, and delicious, alternative to conventional hunger relief efforts and reveals the resiliency and compassion of community at the same time.

People’s Choice Award + Best Student Film: Beyond the Seal | Leah Varjacques and Katherine Nagasawa
El Oro Province, Ecuador
Beyond the Seal peels back our understanding on the most eaten fruit in the United States–the banana–uncovering its toxic production and the people behind a movement to change the industry.

Best Underreported Issue: Saving Sap | Ian Maclellan, Eloise Reed, Dylan Ladds
Loudon, New Hampshire
A story of how climate change touches food, Saving Sap tells the tale of maple syrup tapping in New England and efforts to adapt to a warming world.

Best Food Producer Profile: Farmed with Love | Wang Yu, Li Yang
Shanghai, China
Fed up with food safety problems in China, a mother in Shanghai returns to the farm to help rebuild her trust in the local food system through organic farming.

Best Innovative Initiative: The Kelly Street Garden | Alison Hall Kibbe, Rebecca Scheckman, Sasha Phyars-Burgess, Seyi Adebanjo, Tiana Thomas, Rosalba Lopez Ramirez
South Bronx, New York City
Can a group of dedicated residents rebuild trust and community connections? The Kelly Street Garden in New York City’s South Bronx shows what’s possible when individuals dig deep and commit to transforming neighborhoods through art, wellness – and fresh, healthy food.

Best Animation: Save the Bees | Marta Topolska, Mark Mos
United States
Bees are responsible for one in three bites of food we eat. They are key to healthy ecosystems, plants and agriculture. This short animation tells the story behind dwindling bee populations, and asks us to take action.

 
ABOUT REAL FOOD FILMS

Real Food Films sparks conversation about food, farming, and sustainability around the world through an international film competition and engaging public events. Real Food Films is an initiative of the Real Food Media, harnessing media and storytelling to educate, inspire and grow the movement for sustainable food and farming via this online film Contest, grassroots events, a web-based action center and strategic partnerships. Visit www.realfoodfilms.org to explore the new film library and to learn more about the Contest. Follow us on Twitter @realfoodfilms, Instagram @realfoodmedia and like us on Facebook at Real Food Media.

 

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Category Archive: Contest News

Pop-Up Film Fest: Food and Fun for All!

| Contest News, Events

Last night 125+ of our closest and newest friends came together for our first Pop-Up Film Fest of the year. It was a honor to showcase our ten Real Food Films finalists to an audience hungry for food system change.

Although the in-person film vote was split, we are certain everyone agreed that the snacks and drinks provided by our friends Alta Salsa, Sweetgreen, Shrub & Co., House Kombucha and St. George Spirits were winners all-around.

Thank you to our event partners Real Food Real Stories, Berkeley Food Institute, UC Berkeley GradFood, Student Organic Garden Association, The Berkeley Student Food Collective and the Bay Area Book Festival; our media sponsor, Civil Eats; and our incredible hosts at the David Brower Center.

Just in case you missed the evening, you can still host your own Pop-Up Film Fest using our finalist reel and Screening and Action Guide. All of the information is available for free here.

Finally, a huge thank you to Youth Speaks, the Bigger Picture and Gabriel Cortez for providing us with an amazing start to the evening — See below for Gabriel in action!

"Perfect Soldiers" – Gabriel Cortez {The Bigger Picture Project} from Wolf and Holmes Studios on Vimeo.

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Category Archive: Contest News

Get to Know Our Finalists!

| Contest News, Films We Like

We are now in the last week of of People’s Choice Voting and can hardly believe that our Real Food Films 2016 winners will be announced next week.

While you wait patiently for May 2, make sure that you have read up on the cinematographers, directors and producers that made this year possible. We are honored to showcase these then all-star films, and are grateful for all of the filmmakers’ hard work to shift the narrative on food, farming + sustainability.

Visit our Film Library and click through to a short to learn more about the faces behind the films!

 

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Category Archive: Contest News

PRESS RELEASE: ANNOUNCING THE REAL FOOD FILMS 2016 FINALISTS

| Contest News, Press

RFF Letterhead logo

April 1, 2016 

CONTACT:
Christina Bronsing-Lazalde, Real Food Media
christina@realfoodmedia.org
773 808 6737

 

REAL FOOD FILMS CONTEST ANNOUNCES TOP 10 FILMS
FOR 2016 FOOD AND SUSTAINABILITY SHORT FILM COMPETITION

FEATURING 40 MINUTES OF FILMS THAT STIR HEARTS,
MINDS – AND STOMACHS – FOR A BETTER FOOD SYSTEM.

 

SAN FRANCISCO, CA—Real Food Films Contest is pleased to announce the outstanding finalists in its third short films competition featuring stories about food, farming, and sustainability. From the depths of fishing in Thailand, to the true grit of Alabama, the changing climate of maple syrup and creative ways to quell hunger, the ten finalist films cover a broad range of topics in today’s growing good food movement. A panel of judges, including Padma Lakshmi, Raj Patel, Susan Ungaro, and chef Tom Colicchio, will select the Grand Prize winner, first runner up, and special awards. Online voting, starting today, will determine the “People’s Choice Award” at www.realfoodfilms.org.

 

The 2016 Finalists were selected from 160 submissions representing filmmakers from 20 countries in this year’s first ever call for entries outside of the U.S. and Canada. Diverse formats include documentary to advocacy to spoken word. Films are all four minutes or under and feature original voices and stunning cinematography that lean toward the get-your-hands-dirty stories at the heart of the food movement over the perfectly styled plates of restaurateurs. Top 10 short films eloquently capture action in the food system from down the block and around the globe.

This year’s finalists include:

 

Prize winners will be announced on May 2, 2016 and include a $5,000 Grand Prize, a new $5,000 Lens on Hunger Award, as well as $5,000 more in awards for best student film, best cinematography, and more. All winning films have distribution opportunities with Contest media partners, including Devour! The Food Film Fest, Disposable Film Festival, SXSW Eco and Vimeo.

 

Viewers can join Real Food Media in celebrating the stories featured in these Top 10 films and vote for their People’s Choice favorite now through April 30 online. Live screening events are free to host by signing up for a Pop-Up Film Fest; to date over 200 have been hosted around the world.

 

Contest judges include:

  • Johanna Blakley, PhD, Norman Lear Center, University of Southern California
  • Philip Bloom, filmmaker
  • Dana Cowin, Editor in Chief, Food & Wine
  • Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
  • Dorothy Cann Hamilton, founder and CEO, International Culinary Center
  • Amanda Hesser and Merrill Stubbs, co-founders, Food52
  • Daniel Klein and Mirra Fine, filmmakers, the Perennial Plate
  • Padma Lakshmi, cookbook author, actress, model, and television host
  • Jamie Oliver Food Foundation USA
  • Davia Nelson, audio storyteller, the Kitchen Sisters
  • Michel Nischan, President and CEO, Wholesome Wave
  • Eli Pariser, co-founder, Upworthy
  • Raj Patel, best-selling author and food justice activist
  • Maria Rodale, chairman and COO, Rodale Inc.
  • Brad Simpson, film producer, Color Force
  • Bryant Terry, award winning chef, author and activist
  • Susan Ungaro, President, James Beard Foundation
  • Karen Washington, farmer and activist
  • Emily Zweber, organic farmer, first AgChat Foundation executive director

 

Entries from the 2016 Contest will join the Real Food Films Library, a curated collection of short films about food, farming, and sustainability, produced by award-winning author Anna Lappé. The Project’s film library showcases winners from the first two years of the Contest and 40 more carefully selected films, all under four minutes, organized by categories that include innovative food business, global voices, youth leaders, underreported issues and more.

 

ABOUT THE REAL FOOD FILMS CONTEST

The Contest’s mission is to spark conversation about food, farming, and sustainability around the world through short films and engaging public events. The Contest is an initiative of the Real Food Media, harnessing powerful media and storytelling to educate, inspire and grow the movement for sustainable food and farming via this online film Contest, grassroots events, a web-based action center and strategic partnerships. Visit www.realfoodfilms.org to explore the new film library, to learn more about the Contest, and to enter the competition. Follow us on Twitter @realfoodfilms, Instagram @realfoodmedia and like us on Facebook at Real Food Media.

 

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Category Archive: Contest News

Submissions Are In – And We’re Just Getting Started!

| Contest News

We feel like it’s Christmas morning. 159 films were submitted to the 2016 Real Food Films Contest. Real Food Media HQ is already picking out our snacks for a cozy afternoon of reviewing. We can’t wait to see what we’ll learn and who we’ll meet in this year’s bumper crop of films.

From here, we’ll be tapping our advisors for feedback as we narrow down the Top 10 Finalists by April 1 before we send on to our all-star judges panel.

Until then, you can gather your own judges panel / potluck / picnic to watch and vote on this year’s finalists: Sign up to host a Pop-Up Film Fest in April! All hosts and audiences during the month of April will be able to cast your votes for People’s Choice Award and will be entered to win fun real food freebies from cookbooks to DVDs to popcorn and art projects for your events.

Thanks for all being a part of building an incredible community of real food storytellers, media makers and a library of soon to be 70+ films these past three years. Stay tuned for April 1!

Big gratitude,
Anna, Christina, Fiona and Annie
Real Food Media

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Category Archive: Contest News

One Month Left to Stick a Fork in it!

| Contest News

The ONE MONTH COUNTDOWN before the Real Food Films Contest is officially here!

That’s right, we’re only a month away from the submission deadline for a chance to win a total of over $15,000 in cash prizes this year, wide distribution with media partners including Vimeo, and all eyes on your work from filmmakers and food-fans alike.

We can’t wait to see what ground-breaking, heartfelt, humorous, and inspiring stories come our way this year. You’ve got one month to join in this international conversation about a better food system. So, as they say – lights, camera, action!

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Category Archive: Contest News

BREAKING: Real Food Films Announces NEW $5K Lens on Hunger Award

| Contest News

BREAKING: We are thrilled to announce a brand new category for the 2016 Real Food Films Contest: the Lens on Hunger Award offers a $5,000 prize and top films in this category will be featured in our new Lens on Hunger series of grassroots events taking place across the U.S. and Canada this year.

Short films in this category will feature stories about:

  • root issues and causes of hunger
  • solution stories about how communities are addressing hunger
  • individuals, schools and organizations making a difference
  • creative ways to eat well on a limited budget
  • policies that make good food affordable and accessible

 

Who do you know that’s fighting for equity and access across the food system? They could win $5,000 and share their story with thousands this year through the Lens on Hunger series.

 

Deadline is March 1st. Details on submissions guidelines can be found here.

The countdown is on as we’re less than six weeks away from the deadline. We appreciate your help getting this exciting announcement in front of those who have a story to tell.

 

Twitter - Lens on Hunger Award 2

Twitter - Lens on Hunger Award 3

Twitter - Lens on Hunger Award 4

Twitter - Lens on Hunger Award 1

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Category Archive: Contest News

Finalists in Their Own Words

| Contest News

To everyone that tweeted, blogged, facebooked, or shouted from the rooftops last week – thank you! January is off to a roaring start because of your unwavering support. This week we are thrilled to feature the engine of the Real Food Films Contest: Filmmakers!

Without the vision and voice of filmmakers, the 2016 Real Food Films Contest wouldn’t be a contest at all. We know from the experience of the past two years that this process is an enriching journey and career launchpad for up-and-coming media makers. Don’t take our word for it – read on for what filmmakers had to say about the Contest:

Click on the images to tweet:

Twitter - Dustin Hughes

Twitter - Daniel Klein

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Category Archive: Contest News

Bring on the Films!

| Contest News

Happy New Year from Real Food Media!

We are thrilled to start the year off with a bang and re-up the push for our third year of the Real Food Films Contest. We can’t wait for another fresh crop of short films to spotlight some new inspiration in the movement for a more just and fair food system — and we invite you to join us and help cultivate these envelope-pushing voices.

We are committed to presenting high quality, meaningful films to view in April, and appreciate your help in bringing new voices and filmmakers into the fold. Please join us in this final push and spread the word!

Click on the image to tweet:

Twitter - Bring on the Films

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Category Archive: Contest News

Food & Wine Blog: Meet the Snail Farmer of Vienna

| Contest News

Below is our first guest blog in partnership with Food & Wine Magazine.

by Fiona Ruddy

Perhaps no two sectors are more spiritually at odds than global technology and small-scale farming. But this didn’t deter Andreas Gugumuck, an Austrian who left a high-paying IBM job to revive the forgotten snail farming tradition of Vienna.

Even though friends and colleagues thought he was a little verrückt—“crazy” in German—their opinions were no match for Andreas’s single-minded focus: to bring this long lost regional agricultural tradition back to life.

While digging into the archives of his country’s culinary traditions, Andreas discovered that Vienna was once the snail capital of Europe. But after World War I, the taste for snails—and the production of them—was extinguished. It wouldn’t be until the 1960s that escargot came back into fashion in Austria, but as one of Vienna’s Michelin-starred chef’s admits, even he was sourcing them canned until Andreas came along.

While Andreas’s enterprise—lovingly shot in this short video—may be part homage to the past, it also represents a radical vision of a more sustainable future: Snails convert plants into protein much more efficiently than livestock, affirming recent calls to eat more alternative proteins to reduce our ecological footprint.

A snail is the emblem of the international Slow Food movement, and director Kevin Longa’s film Verrückt: The Snail Farmer of Vienna is an apt reminder that even the tiniest (and slimiest) creatures can lead big changes in our food system.

Click through for the film.

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Category Archive: Contest News

Help us spread the buzz: Year 3 is open for submissions!

| Contest News

Find a tweet you like and click on it. Voila. It’s ready to send into the twitterverse.

Same goes for the Facebook posts. (Yes, that simple.) We’d love your help getting the word out.

Thanks for being part of the hive mind!



2016 Real Food Films Social Launch posts copy

// Download 2016 Real Food Films Social Launch posts

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Category Archive: Contest News

Press Release: Announcing Year 3 of Real Food Films Contest

CONTACT:
Christina Bronsing-Lazalde
Real Food Media
christina@realfoodmedia.org
realfoodfilms.org
773-808-6737

 

REAL FOOD MEDIA LAUNCHES 3rd ANNUAL
INTERNATIONAL SHORT FILM COMPETITION

Food Movement Changemakers Raj Patel & Bryant Terry, Media Innovators at Upworthy & Vimeo Join Panel of Judges and Partners to Select Top Digital Super Shorts on Sustainable Food

 

 

SAN FRANCISCO — October 23, 2015 — In the past two years, over 300 filmmakers from around the world have entered the world’s largest short films competition for films on food, farming and sustainability. Today, Real Food Media announces the launch of its third-annual Contest year with a call for submissions of super-short films on underreported issues, unique changemakers and creative solutions to foster a broad, public conversation about solving our global food system’s most intractable problems – from hunger to diet-related illnesses to environmental crises.

 

Details about guidelines can be found at www.realfoodfilms.org. Submissions are due by March 1st, 2016 at 9pm PST/12 midnight EST. The top ten finalist films will be announced April 1st, 2016 at Madrone Studios in San Francisco.

 

Contest judges include some of the nation’s most significant leaders in food, farming and film, from restaurateur Tom Colicchio to chef and author, Bryant Terry. “Each year I enjoy judging the short film competition,” says the James Beard Foundation’s Susan Ungaro, a contest judge. “These short documentaries offer of great overview of what’s important, what’s inspiring and what’s concerning in our complicated but joyous food world.”

 

Awards include a $5,000 Grand Prize, $2,000 for Runner-Up and special awards for Best Cinematography, Underreported Issue, Food Producer Profile, Innovative Initiative and Animation. Media partners include film festivals and online video platform, Vimeo, bringing wide distribution opportunities for films and valuable networks for filmmakers. (See below for complete list). Winning films have been shown around the world – from a festival in Istanbul to the Cathedral of St. John the Divine in New York City to Food & Wine’s online platform. In addition, the Contest works with dozens of universities on events and special programming, including with anchor partners Occidental College (Los Angeles) and Gustolab Institute for Food Studies (Rome).

 

“In two years, we have been blown away by the creativity and vision of filmmakers, both seasoned and new,” said Anna Lappé, national bestselling author and Real Food Media founder. “We’ve also been delighted by the reach of our free Pop-Up Film Fests, showcasing winning films. From New Zealand to Romania to across the United States, more than 200 communities have shown these powerful films, sparking conversation worldwide.”

 

“My first reaction when selected as a Contest finalist was a great sense of validation and honor knowing that my film was selected by judges who are luminaries in the world of food and sustainability. And then something really interesting happened after the contest; I began getting requests to screen my film at festivals across the web and the world. It’s amazing how the Contest became the catalyst to finding an audience for my work.”
– Dustin Hughes, 2015 Finalist

 

“The Real Food Media Contest gets to the heart of why I make films, which is to provide new perspectives on the way we eat and grow. Not only is it a great avenue to share these films, but it is also building a network of likeminded filmmakers. We’ve collaborated with other winners of the Contest and hope to do the same this year.”
– Daniel Klein, The Perennial Plate, current Contest judge and 2014 and 2015 Prize Winner

 

The 2015 Contest winners – including a youth spoken word about the ravages of diabetes, a meditation on humane animal slaughter and planting peace in the Congo – are part of the free Pop-Up Film Fest lineup. More information can be found at www.realfoodfilms.org.

 

 

Contest Judges:

  • Johanna Blakley, PhD, Norman Lear Center, University of Southern California
  • Philip Bloom, filmmaker
  • Dana Cowin, Editor in Chief, Food & Wine
  • Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
  • Dorothy Cann Hamilton, founder and CEO, International Culinary Center
  • Amanda Hesser and Merrill Stubbs, co-founders, Food52
  • Daniel Klein and Mirra Fine, filmmakers, the Perennial Plate
  • Padma Lakshmi, cookbook author, actress, model, and television host
  • Jamie Oliver Food Foundation USA
  • Davia Nelson, audio storyteller, the Kitchen Sisters
  • Michel Nischan, President and CEO, Wholesome Wave
  • Eli Pariser, co-founder, Upworthy
  • Raj Patel, best-selling author and food justice activist
  • Maria Rodale, chairman and COO, Rodale Inc.
  • Brad Simpson, film producer, Color Force
  • Bryant Terry, award winning chef, author and activist
  • Susan Ungaro, President, James Beard Foundation
  • Karen Washington, farmer and activist
  • Alice Waters, owner, Chez Panisse, founder, The Edible Schoolyard Project
  • Emily Zweber, organic farmer, first AgChat Foundation executive director

 

Contest Media Partners:

  • Association for the Advancement of Sustainability in Higher Education
  • Change Food
  • Devour! The Food Film Festival, Nova Scotia
  • Disposable Film Festival
  • Eat Drink Films
  • Edible Communities
  • Food & Wine
  • Food and Farm Film Festival
  • Food Book Fair
  • Food Day
  • Food52
  • GOOD
  • James Beard Foundation
  • Lexicon of Sustainability
  • Slow Food USA
  • SXSW Eco
  • Tastemade
  • Vimeo

 

Contest Advisors:

  • Haven Bourque, Founder, HavenB Media
  • Wendy Cohen, Partner and principal at Picture Motion
  • Danielle Gould, Founder and CEO, Food+Tech Connect
  • Fred Haberman, Co-founder and CEO, Haberman
  • Diane Hatz, Founder and Executive Director, Change Food
  • Saru Jayaraman, Founder and Co-director, Restaurant Opportunities Center United
  • Navina Khanna, Movement Strategy Center
  • Joann Lo, Co-director, Food Chain Workers Alliance
  • Mischa Nachtigal, Co-founder, Food + Farm Film Fest
  • Sanjay Rawal, Director, Food Chains
  • Eric Slatkin, Food + Video Director
  • Naomi Starkman, Founder and Editor-in-Chief, Civil Eats

 

Anchor Schools:

  • Gustolab Institute Center for Food Studies: Rome, Italy
  • Occidental College: Los Angeles, CA

 

Contest School Ambassadors:

  • Berkeley Food Institute
  • Chapman University
  • Chatham University
  • Cornell Performing and Media Arts & Cornell Small Farms Program
  • DCTV
  • Green Mountain College
  • Indiana University – South Bend, Center for a Sustainable Future
  • Institute for Community Research, Food Justice Youth Corps
  • Johns Hopkins, Center for a Livable Future
  • Laurie M. Tisch Center for Food, Education & Policy, Columbia University Teachers College
  • Shenandoah University, Blue Ridge Institute for Environmental Studies
  • Sterling College
  • The New School
  • Tribeca Flashpoint Media Arts Academy
  • UC Davis
  • UC Santa Cruz: Center for Agroecology and Sustainable Food Systems
  • University of California Los Angeles, Institute for Sustainability
  • University of Vermont

 

ABOUT THE CONTEST and REAL FOOD FILMS

The Contest is directed by leading sustainability advocate and award-winning author Anna Lappé and is part of the Real Food Films initiative of Real Food Media. Real Food Films includes an annual contest for super-short films on food, farming and sustainability; an online video library for educators and advocates; and resources for Pop-Up Film Festivals around the world.

 

ABOUT REAL FOOD MEDIA

Real Food Media is a collaborative initiative, working with partners around the country to spark conversations about our food system, catalyze creative storytelling and connect communities for action. Real Food Media produces Real Food Films, a Food MythBusters series and other special partnerships, including the Voices of the Food Chain project with Food Chain Workers Alliance.

 

Website: www.realfoodfilms.org

Twitter: @realfoodfilms

Instagram: @realfoodmedia

Facebook: realfoodmediaproject

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Category Archive: Contest News

New Media Partnership: Food & Wine

| Contest News

We are thrilled to announce our new media partnership with Food & Wine and it’s “maniacal sibling,” FWx.

Over the course of the fall we will feature several of the 2015 Real Food Media Contest winners on the FWx blog. We are excited to shed new light and provide additional resources for action related to some important topics – farmworkers’ rights, sustainable agriculture, and humane slaughter – just to name a few.

We also hope seeing these shorts in a new context will get you inspired to create and submit your own film for the 2016 contest!

For up to the second alerts, make sure to follow FWx on Facebook.

And check out our first two posts about films Soft Slaughter by Allison Milligan and Mama Adrienne by Austin Haeberle!

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Category Archive: Contest News

Film2FarmAid Film Fest

| Contest News

Kick off 30 Years of Farm Aid This Week!

Join us as Farm Aid celebrates thirty years and hosts its first ever Film Fest! Three evenings will feature films on the challenges, victories, and everything in between that makes family farming a worthy dirt-under-your-nails lifestyle. Kicking off Thursday’s program of short films, Sue Arbuthnot and Richard Wilhelm of Hare in the Gate productions have curated a fantastic lineup featuring several shorts from our Real Food Films collection. Our very own Christina Bronsing-Lazalde will be leading a Q&A panel following the screening and Dustin Hughes of Bread will also be joining us from Los Angeles.And — not to be missed: On Saturday, September 17, a panel discussion will feature local family farmers; Carolyn Mugar, Farm Aid’s executive director; and Sarah Vogel, lead counsel in Coleman v. Block, a national class action that stopped farm foreclosures and is featured in the closing scene of the film Country.

Each evening, a post-screening reception will feature local foods, beer and wine at the rooftop farm at McCormick Place.

Films scheduled for screening include:

  • Country, directed by Richard Pearce and written and produced by William Wittliff
  • Dryland, by Sue Arbuthnot and Richard Wilhelm
  • Brookford Almanac, by Cozette Russell
  • The Last Barn Dance, by Ted Richardson and Jason Arthurs
  • Food Patriots, by Jeff Spitz
  • Food Forward: Urban Farming, by Greg Roden
  • Century Farm, by Melissa Gregory Rue
  • Isabelle’s Garden, by Jeffrey Palmer
  • A Chicago Ranch, by Donald Jay O’Brien
  • Harmony Gardens, by Solomon Horner*
  • A Greene Generation, by Tim Alden Grant*
  • Food Hero: Kristin Carbone, by Shalini Kantayya and Real Food Media Project*
  • Bread, by Dustin Hughes*
  • The Berry Picker, by Allison Milligan*
  • Our Work is Life, by Luke McKinley*

 

*Film is a past Real Food Media Contest finalist and/or included in the Real Food Films film library
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Category Archive: Contest News

New Media Partnership: Vimeo

| Contest News

You may have seen our films on the Vimeo platform over the past two years, but for 2016 we are taking our relationship with Vimeo to the next level – official partnership level! We are excited to join their vibrant community of media makers, and distribute our films to a wider audience.

This is just the beginning of the many new partnerships, judges, and prompts we have in store for 2016. Check back soon for more, the Contest will open for Year 3 on October 15!

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Category Archive: Contest News

12 New Films: Take a peek at the Film Library

| Contest News

CONTACT:
Christina Bronsing-Lazalde, Real Food Films
christina@smallplanet.org
773-808-6737

 

REAL FOOD MEDIA PROJECT RELEASES 12 NEW SHORT FILMS

IN FILM LIBRARY FEATURING SUSTAINABLE FOOD & FARMING

Spotlight on community-based food solutions, family farmers, growth of urban farms and an edgy spoken word critique of the influence of the sugar industry

 

 

SAN FRANCISCO — May 26, 2015

A dozen new films featuring creative projects at the heart of the food movement launches today as part of the Real Food Media Project’s expansive film library. The films tell the stories – in four minutes or less – of the momentum toward community-based food systems: from farming strategies to keep traditions alive to clever agricultural approaches in the dry Southwest. Free and open to the public as educational resources for film screenings and community events, the Real Food Media Project’s film library now features over 50 videos curated from submissions its annual international contest, creating the world’s largest collection of short films on the sustainable food movement.

 

Film library media partners include the James Beard Foundation, Tastemade, SXSW Eco and Slow Food USA. The Contest’s prominent judges include journalists Michael Pollan and Eric Schlosser, Norman Lear Center’s Johanna Blakley, film critic Thelma Adams, Padma Lakshmi, Alice Waters, and chef Tom Colicchio.

 

“Our growing film library showcases the best in short films on food, farming and sustainability,” says film library founder, Anna Lappé, “It’s amazing what a punch you can pack in four minutes. “I laughed, I cried, I wanted to make pie.”

 

The Films:  

Blueberry Pie | Norebo, Finland
The simplicity of from-scratch blueberry pie cooking made like Grandmother Rhea Aminoff used to at Norebo, Kallvik outside Helsinki, Finland.

Bunker Vietnamese | Queens, NY
A Queens, New York restaurant serves up Vietnamese street food, inspired by the chef’s parents.

Camelina | Lamberton, MN
A Minnesotan farm family converts from chemical to organic farming and transforms their land, their family and their business.

Dry Land | Tucson, AZ
A rainwater savant shows how even in the driest desert cities there is untapped potential in rainwater.

From Seed // Land & Freedom | San Diego, CA
An urban garden in San Diego brings together families and communities.

Green Bridge Growers | South Bend, IN
Learn about Green Bridge Growers, a community farm that connects autistic young adults with a sustainable aquaponics business. 

Operation Apple | Grand Isle, OR
A granddaughter and her friends help her grandparents in their annual apple harvest and cider-pressing.

The Dealer | Oakland, CA
A collaboration between filmmaker Jamie DeWolf and The Bigger Picture Project, The Dealer is a poignant, edgy spoken word piece about the effects of sugar on children.

The Future has an Ancient Heart | Irvine, CA
At Alegria’s one-acre farm in southern California, 70,000 plants and 60 different cultivars are flourishing.

The York Region Food Charter | Toronto, Canada
The compelling story of the unique rural-urban character of the region and how they are connecting to build a strong local food system.

Together We Grow | Philadelphia, PA
A seeds-eye look at the University of Pennsylvania’s unique food and farm education project.

Vacant Lot Initiative | Phoenix, AZ
Sustainable farming blossoms in Phoenix, Arizona.


 

About the Real Food Media Contest

Real Food Films, directed by national best-selling author and sustainability advocate Anna Lappé, is an initiative of the Real Food Media Project, which runs creative communications campaigns to spread the story of sustainable food and farming. Visit www.realfoodmedia.org to learn more and to view the film library. Connect with us online on Twitter via @RealFoodFilms and @AnnaLappe, Instagram via realfoodmedia, and on Facebook at Real Food Media Project.

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Category Archive: Contest News

Announcing the 2015 Real Food Media Contest Winners

| Contest News

CONTACT:
Joanna Dillon, Real Food Media Contest
joanna@smallplanet.org
510-281-9023

 

REAL FOOD MEDIA PROJECT ANNOUNCES WINNERS OF
2015 FOOD AND FARMING FILM COMPETITION

Oyster divers in Long Island, Peace-building in the Congo,
Spoken word poet sounds the alarm on soda

 

SAN FRANCISCO — March 9, 2015 — A stunning range of food and farming stories win top honors in the second annual Real Food Media Contest, the food movement’s first and only competition for short films about sustainable food and farming. Winners were selected from among 175 submissions by the Contest’s advisors. Prizes were determined by the Contest’s prominent panel of judges, including journalists Michael Pollan and Eric Schlosser, Norman Lear Center’s Johanna Blakley, film critic Thelma Adams, Padma Lakshmi, Alice Waters, and Tom Colicchio.

All under four minutes, the winning films are diverse in style, perspective, and place, but share common themes: renewal of respect for the labor and natural resources at the heart of food production, empowerment of communities through advocacy, and celebration of sustainability along the food chain.

The Grand Prize winner is At Needle Point, a powerful spoken word piece about the crippling epidemic of diabetes. (This film also won the Student Prize). Directed by Jamie DeWolf from Alameda, California the short was produced in partnership with The Bigger Picture, a collaboration between Youth Speaks and the University of California San Francisco Center for Vulnerable Populations designed to combat the rising epidemic of Type 2 Diabetes by empowering youth to change the conversation. Tom Colicchio said, “This provocative film delivers a big message… If this doesn’t get through to people, I don’t know what will.” Contest Director Anna Lappé announced the Grand Prize winner on Saturday at TEDxManhattan: Changing the Way We Eat in New York City.

The Grand Prize winner and all the winning films are promoted by Contest media partners— including James Beard Foundation, Tastemade, and Slow Food USA — and are free to watch online or at more than 50 Pop-Up Film Festivals being hosted around the country. You can see the other winners and our film library of more than 40 captivating short films at realfoodmedia.org.

 

Additional Prizes include:

  • 1st Runner Up: Soft Slaughter | Allison Milligan, Boston, MA
    Disillusioned with conventional meat production, Mary Lake becomes a butcher and brings humility to the act of slaughter.
  • People’s Choice Award: Mama Adrienne | Austin Haeberle and Wendy Jacques, Maplewood, NJ
    For the women of Kinkala in the Republic of Congo, sustainable farming is about more than growing organic vegetables. Still recovering from a decade of violent conflict, these women know that sustainability means physical, economic, and emotional security – it means peace.
  • Best Underreported Issue: Our Work is Life | Luke McKinley, Seattle, WA
    A glimpse into the complex story of migrant farmworkers in the United States. Told primarily through the voices of indigenous Mexican campesinos, the film shows one group’s advocacy for dignity and fairness on a berry farm in Washington.
  • Best Food Producer Profile: Verrückt: The Snail Farmer of Vienna | Kevin Longa, Burlingame, CA
    Meet Andreas, who leaves a cushy tech job at IBM to resurrect the lost art of snail farming. Sustainable, efficient, and tasty, snail farming is a green alternative to mainstream meat.
  • Best Innovative Initiative: Growing Good Bugs | Julie Philips, Studio City, CA
    Meet hand-grown bugs and the freshest flies from California in this look into the role of beneficial insects in sustainable farming.
  • Best Cinematography: The Oyster Men | Peter Crosby and Show Love, Brooklyn, NY
    A small group of Baymen are committed to the rare practice of diving to hand pick wild oysters in the Long Island Sound. At once deeply rewarding and highly challenging, the practice is virtually unknown, yet produces some of America’s tastiest and most unique oysters.
  • Best Animation: FOOD | Siqi Song, Valencia, CA
    Stop-motion animation brings interviews with real eaters from around the world to life as ‘edible characters’ discussing the impact of our food choices.

 

About the Real Food Media Contest

The Contest, directed by national best-selling author and sustainability advocate Anna Lappé, is an initiative of the Real Food Media Project, which runs creative communications campaigns to spread the story of sustainable food and farming. Visit www.realfoodmedia.org to learn more and to view the winning films. Connect with us online on Twitter via @RealFoodFilms and @AnnaLappe, Instagram via realfoodmedia, and on Facebook at Real Food Media Project.

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Category Archive: Contest News

Join us at TEDxManhattan on March 7th

| Contest News, Events

We are thrilled to be joining the TEDxManhattan lineup on Saturday, March 7 to announce the Grand Prize Winner of the 2015 Real Food Media Contest

TEDx logo

The entire day will be livestreamed on Saturday, March 7 from 10:30am-6:00pm EST. Last year there were 150 viewing parties around the world, sign-up to host your own or check out the map for viewing parties near you!

Follow the action on social via #TEDxMAN and connect with us @RealFoodFilms and @annalappe.

The winners of all other awards will be announced on our website following the LIVE debut of the Grand Prize Winner. Check back soon!

Speakers and topics include:

  • Nikiko Masumoto – Legacy of three generations of Japanese American family farmers. Masumoto is a farmer on the Masumoto Family Farm and co-author of The Perfect Peach.
  • Anim Steel – Food justice. Steel is Executive Director and co-founder of the Real Food Challenge.
  • Ali Partovi – What’s the real economics behind organic food costs? Partovi is an angel investor who has worked with Dropbox and Facebook and co-founded LinkExchange, iLike, and Code.org.
  • Stephen Reily – How do cities build platforms to help the local food economy achieve sustainability and scale? Reily is an attorney, entrepreneur, civic leader, and founder of Seed Capital Kentucky.
  • Michele Merkel – What is legal is not always right – fighting for justice in rural America. Merkel is the co-director of Food & Water Justice, the legal arm of Food & Water Watch.
  • Marcel Van Ooyen – Scaling up local food distribution to take it from niche to mainstream. Van Ooyen is the Executive Director of GrowNYC and former Legislative Director for the New York City Council.
  • Robert Graham – Teaching doctors about the importance of food to health. Graham is board-certified in Internal Medicine and Integrative and Holistic Medicine.
  • Stefanie Sacks – How small changes in eating can make big differences. Sacks is a culinary nutritionist, author, radio show host, educator, speaker and consultant.
  • Joel Berg – The only real way to end hunger in America. Berg is Executive Director of the New York City Coalition Against Hunger and a Senior Fellow at the Center for American Progress.
  • Dana Cowin – The power of ugly vegetables. Why ugly, bruised vegetables are the future of food. Cowin has been Food & Wine’s editor in chief since 1995 and oversees the Food & Wine brand.
  • DJ Cavem – Health education through art and hip hop music. DJ Cavem is an international recording artist and 2014 Music Educator Award Grammy Nominee. He is the founder of Going Green Living Bling and Eco-HipHop.
  • Henry Hargreaves – How end-of-the-world doomsday preppers are thinking about their food. Hargreaves is a New York City based photographer and artist.
  • Shen Tong – The impact of venture capital money and investment dollars in the food system. Tong is a serial entrepreneur, angel investor, foodie, social activist, and writer. He founded Food-X, a food-business accelerator.
  • Kendra Kimbirauskas – The rift between the good food movement and the explosion of factory farms in the U.S. Kimbirauskas founded the group, Friends of Family Farmers, operates a farm in Oregon, and serves as Chief Executive Officer of Socially Responsible Agriculture Project (SRAP).
  • Danielle Nierenberg – Why the food system will fall apart without women farmers. Nierenberg is a food and agriculture expert and president of Food Tank.
  • Danny Meyer – Fine dining and chain restaurants – the evolvement and overlap of the two. Meyer is the CEO of Union Square Hospitality Group. 
  • Debra Eschmeyer – Executive Director of Let’s Move! and Senior Policy Advisor for Nutrition Policy at The White House.
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Category Archive: Contest News

Roll out the #greencarpet this Sunday

| Contest News, Events
Watching the Oscars next Sunday night? Our friends at Birchwood Cafe and Field Guide Inc in Minneapolis are having a “green carpet” screening of the Real Food Media Contest finalists before all the Oscars action kicks off. “What a great idea..,” we thought. (Minnesotans are full of great ideas.) If you want to host your own Oscars party – or are already going to one, let people know they can show up an hour early for some seriously inspiring short films. Cast your ballot for your favorites in food, farming and sustainability before you see how the Academy cast theirs for Hollywood’s red carpet revelers.

 

And the #NOMNOMination goes to…

What’s a list of nominees without showing some love to our favorites in food, cooking, eating, farming, recipe stand-ins, and all around culinary creations. Send a message to your favorite farmer, chef, potluck-er, or pot-licker!

@RealFoodFilms: “My #NOMNOMination goes to @alicewaters for donating cookbooks to share with those of you who love making messes in the kitchen!”

 

(And those of you who give shout-outs via a #NOMNOMination on twitter, facebook or instagram will be entered into a drawing to win one!)

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Category Archive: Contest News

2015 Contest Finalists Announced!

| Contest News

February 3, 2015

CONTACT:
Joanna Dillon, Real Food Media Project
joanna@smallplanet.org
510 281 9023

REAL FOOD MEDIA CONTEST ANNOUNCES TOP 10 FILMS
FOR 2015 FOOD AND FARMING SHORT FILM COMPETITION

‘People’s Choice’ open for audience vote

SAN FRANCISCO, CA— The Real Food Media Contest is pleased to announce the remarkable finalists in its second short films competition featuring stories about food, farming, and sustainability. From a backyard bread baker to farmworker organizers to an entrepreneurial snail farmer, the ten finalist films cover a huge range of topics and underreported issues in today’s growing good food movement. Films were selected from over 175 submissions. A panel of judges, including Padma Lakshmi, Alice Waters, Michael Pollan, and chef Tom Colicchio, will select the Grand Prize winner, first runner up, and special awards. Online voting, starting today, will determine the “People’s Choice Award” at www.realfoodmedia.org.

The 2015 Contest invited a crop of digital submissions from 30-seconds to four minutes that tell unique food stories, with original voices and creative cinematography. Diverse formats include documentary to advocacy to spoken word, and, new this year, animated submissions in honor of the 10th anniversary of The Meatrix, a digital short on factory farms watched more than 20 million times.

“We were blown away by the powerful stories and the creativity in the films we received this year,” said Anna Lappé, Real Food Media Contest founder. “It thrills us to get these stories to audiences around the world.”

A panel of food and film luminaries will select the prizewinners from the top ten finalists, to be announced in early March 2015. Prizes include a $5,000 Grand Prize as well as awards for best student film, best cinematography, and more. All winning films have distribution opportunities with Contest media partners, including the Food and Farm Film Festival, Disposable Film Festival, SXSW Eco, and the Food Book Fair.

Contest judges include:

  • Thelma Adams, Yahoo! Movies contributing editor
  • Johanna Blakely, Norman Lear Center, University of Southern California
  • Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
  • Amanda Hesser and Merrill Stubbs, co-founders, Food52
  • Ann Hornaday, The Washington Post chief film critic
  • Byron Hurt, director and producer, Soul Food Junkies
  • Padma Lakshmi, cookbook author, actress, model, and television host
  • Michel Nischan, President and CEO, Wholesome Wave
  • Jamie Oliver Food Foundation USA
  • Michael Pollan, journalist and author, Omnivore’s Dilemma
  • Maria Rodale, Chairman and CEO, Rodale, Inc.
  • Aarón Sanchez, award-winning chef, cookbook author, and judge on Food Network’s “Chopped”
  • Eric Schlosser, journalist and author, Fast Food Nation
  • Susan Ungaro, President, James Beard Foundation
  • Alice Waters, owner, Chez Panisse, founder, The Edible Schoolyard Project
  • Emily Zweber, organic farmer, first AgChat Foundation executive director

Entries from the 2015 Contest will join the Real Food Media Project film library, the largest repository of short films about food, farming, and sustainability in the country, produced by award-winning author Anna Lappé. The Project’s film library showcases last year’s Contest winners and 30 more carefully curated films, all under four minutes, organized by categories that include innovative food business, youth and urban agriculture and more.

ABOUT THE REAL FOOD MEDIA CONTEST

The Contest’s mission is to spark conversation about food, farming, and sustainability around the world through short films and engaging public events. The Contest is an initiative of the Real Food Media Project, a coalition of leading food and farm organizations in the United States working together to spread the story of our food with this online film Contest, grassroots events, creative movies, and a web-based action center. Visit www.realfoodmedia.org to explore the new film library, to learn more about the Contest, and to enter the competition. Follow us on Twitter, @realfoodfilms, and like us on Facebook, at Real Food Media Project.

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Category Archive: Contest News

Less than One Week! Entries due Jan 5, 2015 @ 12p PST

| Contest News

Dun, dun, dun: the deadline is fast approaching! Whether you’re excited to watch (like us) or putting your finishing touches on to submit, we’re excited to say we’ll have a new crop of submissions in just one more week.

1

Crossing off your checklist:

Now we know you’re not last-minute-types (ahem), but we did get an awful lot of submissions last year right under the deadline. Santa’s not the only one making lists and checking them twice – or, thrice. So, please bear with this friendly PSA reminder to check the list before submitting:

 

We’re happy to answer questions that come up, but we’d rather do it now than when you’re an hour away from deadline in panic mode. (And you probably would, too.) So, be sure you know what is expected and leave room for uploading time and possible glitches. Reach out with questions!

 

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Category Archive: Contest News

The Textbook Farmer | Film Library Review

| Contest News, Films We Like

Featured Guest Post by Zulakha Iqbal, Small Planet Institute intern


It’s just two wheels and some metal strewn together, but for some it embodies economic stability, access to education, and a hopeful future.

Farming is just about planting crops and raising animals to outsiders, but for farmers, tending to the land is an intricate, demanding, and risky business.

Often, one sees only the simplistic character instead of the complex nature and everlasting effects of entities such as a bike or farming.

That is what we can learn from The Textbook Farmer and filmmakers, brothers Benjamin and Jacob-Siegel, and their work with World Bicycle Relief.

What started as a project on the organization known as World Bicycle Relief, turned into a short film with an even deeper message once they stumbled upon a Zambian farmer named Benjamin and his inspiring story. Before digging into the wise words of Benjamin, the economist/dairy farmer, let’s take a minute to focus on the original intention of the filmmakers, explaining the work of World Bicycle Relief and how they change lives on a daily basis. If you’re interested in learning even more about the transformative effect of a single bicycle take a peek at their groundbreaking film, With My Own Two Wheels. You can watch the whole thing here.

World Bicycle Relief is a Chicago-based international non-profit organization that operates a bicycle distribution program that helps to reduce poverty and build communities in developing countries. Armed with the knowledge and statistical proof that communities in Africa and Sri Lanka experienced a more than 30% increase in income as a result of owning a bike, the organization aims to provide well-designed reliable bikes to impoverished communities that can use them in a variety of ways to improve their overall quality of life.

For example, World Bicycle Relief reserves 70% of their bikes for the Educational Empowerment Program for girls who face extreme challenges in order to access education due to household chores, personal safety, and early marriages. The bikes improve access to schools for teachers and students with proven success rates.

The Textbook Farmer 2Along with education, the program also helps out local farmers. Those living in rural areas can avoid walking long distances and ultimately decrease their travel time with a bike instead of paying for expensive transportation. This is a significant plight for farmers who must take their goods to sell in more populous areas. The bikes carry up to 220 lbs., enabling dairy farmers like Benjamin to be able to transport their products to distant co-ops.

However, The Textbook Farmer takes us on a more personal journey with the story of a man who offers us a unique lens and differing perspective. Benjamin, the focus of the film, is a trained economist with a Master’s degree from Australia. Upon returning to Zambia and not being able to find a job that suited his interests, he took up dairy farming. The way Benjamin’s words resonate in the few minutes of the film is so astounding that it’s no surprise that the makers of the film also found a need to focus on him.

Not only is one intrigued by Benjamin’s journey to dairy farming despite his international education, but also we are pushed into further contemplation when Benjamin himself challenges us on this notion. Why should we find an educated farmer to be a surprise? Why do we find ourselves upset that Benjamin ‘has to be’ a dairy farmer because he couldn’t find a job that suited him? According to Benjamin, we’re wrong.

“I’m a practicing economist, just in the dairy industry,” Benjamin explains as he goes over the analytics he employs in operating his farm such as cost-benefit analysis and other economic terms you would find being employed by a firm. As one of the filmmakers, Jacob Seigel-Boettner explained to me, Benjamin’s story forces us to “Reshape what jobs we see as valued by society.” Important work like farming and other blue-collar jobs have been increasingly looked down on in society in comparison with the corporate world.

Although it’s set in Zambia, the global message Benjamin exudes is one of humility and self-reflection to understand that the measurements of success are not as simple as we thought. In less than four minutes the film will have you questioning your own definition of success, hence why it is certainly worth a watch, and a visit to World Bicycle Relief to learn more about enabling farmers and communities in developing nations.

Closing with Benjamin’s own iconic words, regardless of your education, job, or background, “You are the master of your own destiny.” No matter your stance on the correlation between status and success, this is one statement most of us would find ourselves agreeing with.

 Watch The Textbook Farmer:

 


zulakha-iqbal

ZULAKHA IQBAL is currently a senior at Boston University, where she is pursuing a degree in international relations with a minor in history. During the course of her internship at Small Planet, Zulakha is excited to gain more knowledge about sustainable food practices and how environmental policy plays a major role in the fight against global poverty and hunger. She also regularly contributes as a translator of Urdu articles to an index of foreign publications. Zulakha enjoys playing the violin, going to concerts, spending time at the beach, and working on future business endeavors.

 

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Category Archive: Contest News

Judge Spotlight: Maria Rodale

| Contest News, Judges

We’re thrilled to welcome Maria Rodale to the judges panel for this year’s Real Food Media Contest!

Maria_Rodale_square_grayMaria is the CEO and Chairman of Rodale Inc., the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Reaching more than 100 million people worldwide, Rodale publishes some of the best-known health and wellness magazines, including Men’s Health, Prevention, Runner’s World, Women’s Health, and Organic Gardening (which will relaunch as Rodale’s Organic Life in Spring 2015). The company is also one of the largest independent booksellers in the United States with a collection of bestselling titles that include An Inconvenient Truth, by Al Gore and The Honest Life, by Jessica Alba.

organicmanifesto_011550_700x700Maria is an activist and a businesswoman who has made promoting the benefits of an organic lifestyle both her personal mission and her business. In 2013, she created and launched Rodale’s, an online shopping destination that offers healthy solutions for a happy life.  She also started Maria’s Farm Country Kitchen, a blog that offers a digital experience of the contemporary kitchen table: a place to exchange recipes, entertain visits from friends, and discuss timely ideas.

The author of several books, Maria is known for her 2010 title Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe.

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Category Archive: Contest News

REAL FOOD MEDIA PROJECT LAUNCHES NEW FILM LIBRARY AND CONTEST

| Contest News

open for entries

 

September 29, 2014 

CONTACT:
Joanna Dillon, Real Food Media Project
joanna@smallplanet.org
510 281 9023 

 

Food Stars Tom Colicchio, Padma Lakshmi, Michael Pollan, Eric Schlosser, and Alice Waters Join Judging Panel to Select Top Digital Super Shorts on Sustainable Food

 

SAN FRANCISCO, CA—The Real Food Media Project launches its annual short films contest and announces its new film library today. Produced by award-winning author Anna Lappé, the film library will be the largest repository of short films about food, farming, and sustainability in the country. The contest, now in its second year, will bring together leading food luminaries as judges, advisors, and media partners, including the Jamie Oliver Foundation, the James Beard Foundation, and celebrity chefs Tom Colicchio and Alice Waters, and hopes to receive hundreds of entries from around the world.

 

“More people are curious about the story behind their food,” says contest judge Tom Colicchio, chef and owner of Craft Restaurants and executive producer of the documentary A Place at the Table. “The Real Food Media Contest inspires filmmakers to make creative short films and provides a platform to get these important stories seen and heard by a huge audience. We can’t wait to see the new crop of films.”

 

The Project’s film library showcases last year’s contest winners and 30 more carefully curated films, all under four minutes, organized by categories that include innovative food business, youth and urban agriculture and more. Viewers can find short films on everything from berry pickers in the Northwest to teens going green in the heart of the Bronx to siblings raising hogs sustainably in rural North Carolina.

 

“By making these films available to the public for free through our new online library, we hope that these films will be tools for anyone anywhere to learn more about where their food comes from and to inspire them to get involved,” says Anna Lappé, director of the Project and a bestselling author and sustainability advocate.

 

With the launch of its online film library, the Real Food Media Project is also announcing the call-for-entries for this year’s contest. The contest seeks unique stories on topics including local food heroes, innovative food projects, and underreported food issues. New this year, the contest includes an animation category in honor of the 10th anniversary of the factory farming exposé The Meatrix, watched more than 20 million times.

 

“The contest is a great opportunity for filmmakers to lend their talents to telling powerful stories about film and for grassroots groups to come together with up-and-coming filmmakers to tell their own stories,” says Sanjay Rawal, a contest advisor and director of the film Food Chains.

 

Prizes include a $5,000 Grand Prize as well as awards for best student film, best cinematography, and more. All winning films have distribution opportunities with contest media partners, including the Food and Farm Film Festival, Disposable Film Festival, SXSW Eco, and the Food Book Fair. Entries must be submitted at www.realfoodmedia.org by January 5, 2015.

 

Contest judges include:

  • Thelma Adams, Yahoo! Movies contributing editor
  • Johanna Blakely, Norman Lear Center, University of Southern California
  • Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
  • Amanda Hesser and Merrill Stubbs, co-founders, Food52
  • Ann Hornaday, The Washington Post chief film critic
  • Byron Hurt, director and producer, Soul Food Junkies
  • Padma Lakshmi, cookbook author, actress, model, and television host
  • Jamie Oliver Food Foundation USA
  • Michel Nischan, President and CEO, Wholesome Wave
  • Michael Pollan, journalist and author, Omnivore’s Dilemma
  • Aarón Sanchez, award-winning chef, cookbook author, and judge on Food Network’s “Chopped”
  • Eric Schlosser, journalist and author, Fast Food Nation
  • Susan Ungaro, President, James Beard Foundation
  • Alice Waters, owner, Chez Panisse, founder, The Edible Schoolyard Project
  • Emily Zweber, organic farmer, first AgChat Foundation executive director

 

ABOUT THE REAL FOOD MEDIA CONTEST

The contest’s mission is to spark conversation about food, farming, and sustainability around the world through short films and engaging public events. The contest is an initiative of the Real Food Media Project, a coalition of leading food and farm organizations in the United States working together to spread the story of our food with this online film contest, grassroots events, creative movies, and a web-based action center. Visit www.realfoodmedia.org to explore the new film library, to learn more about the contest, and to enter the competition. Follow us on Twitter, @realfoodfilms, and like us on Facebook, at Real Food Media Project.

 

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Category Archive: Contest News

100 Pop-Up Film Festivals!

| Contest News

Requests to host Pop-Up Film Festivals have been steadily rolling in, with just over a hundred events in the works.

FIND AN EVENT

HOST AN EVENT

ADD A POP-UP TO THE MAP

 

teaser Pop-Up Film Festival bit.ly link

 

From Romania to BedStuy Brooklyn, via bikes and barns, the stories of the Contest are spreading far and wide. We’re not kidding, check out this shiny new map:

 

 

Click, zoom, search – join events or host your own. If you’re in the Bay Area, come join us with Food First for a Pop-Up event with Contest founder, Anna Lappé on Wednesday, September 17.

Help us get the word out to your food + film friends: Bring short films on sustainable food + farming to your community: Host a Pop-Up Film Festival with @RealFoodFilms bit.ly/popupFF

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Category Archive: Contest News

Insiders Tip: How To Find Filmmakers

Photo: Bill Rice via Flickr

Do you have a great idea for the Contest and need help finding a filmmaker?

You’re not alone. Now in its second year, the Contest has spurred on collaborations with filmmakers and food systems leaders to create compelling content and launch stories in front of thousands around the world. Featuring cash prizes and opportunities to work with leaders in the food and film industry, here are some tips to find filmmakers who’d be eager to connect and capture your would-be stories. And who knows, you may be looking outside when you’ve got a budding filmmaker right under your nose. Maybe it’s you.

 

Finding Filmmakers in your Area

Here are a few tips to find great filmmakers:

  • Search for documentaries that are similar to the subject matter to what you’re planning to produce OR that has a style of filmmaking that you like. Look in the credits and see who produced it.
  • Search on Vimeo for films and shorts from your area and see who produced them. You can also search profiles for location. Send them a message on Vimeo and start up a conversation.
  • Every state has a local film commission with local listings. Make a call and ask for recommendations of contacts or send an email.
  • Try a Google search for “film and video production companies in (your city).” Read their company bio and see if they do documentaries and/or short films. (Be aware that these leads may not be interested in doing pro bono work unless: they’re interested in the prizes and publicity that could come their way, and/or they strongly believe in your cause. Even if they can’t help you, they might be able to point you in the right direction to other filmmakers who might be a good fit for your project.)
  • Call the film department at your local university. They might be able to make some recommendations. Many high schools also offer film and video courses.
  • Attend a local film festival and/or find the organization who organizes the festival and ask them to make recommendations on filmmakers who may be interested in your project.
  • Contact documentary filmmaking organizations such as the International Documentary Association or Center for Independent Documentary.
  • Leverage your development skills and collaborate with local talented filmmakers to apply for grant opportunities.
  • Join a filmmakers chat room such as Creative Cow or DVXuser and pitch your project. (Be aware that you never know who’s going to respond, so make sure you fully explore their films, experience and references.)
  • Try Spidvid which connects people who want to make videos and documentaries.

 

 

Pitching Filmmakers on your Project

Here’s the key thing to remember when approaching filmmakers: since most experienced filmmakers won’t work for free (they have to make a living just like everyone else), be creative about what you may be able to offer if funding is limited. Are you a farmer? Offer a CSA share! Are you a non-profit with expertise in an area they could benefit from? Offer your skills. Help them write a grant proposal for an upcoming project. Pitch the project to them highlighting the food and film industry leaders they’d get their work in front of including Contest judges, advisors, ambassador schools, and networks. The cash prizes are sugar on top of a meaningful new collaboration.

 

Become  the Filmmaker – yes, you!

If you’re interested in the Contest, chances are you’re drawn to film as a powerful way to tell stories. Yes? There are some incredible resources by filmmakers for filmmakers out there to help you learn and develop the skills to be capture your own impressive stories. Show us your reality as you know it best. According to the team behind Desktop Documentaries, there’s never been a better time to be a filmmaker. What was once reserved for an elite few, making documentaries is now within reach of anyone with access to a camera and the internet. There are loads of resources on the cheap to help you get there, including free video editing software and – you can even make a movie with your iPhone. Our media partner, Disposable Film Fest, was founded exactly for this reason – to celebrate the democratization of cinema made possible by low cost video technology: everyday equipment like mobile phones, pocket cameras, DSLRs and other inexpensive devices. If this sounds like an exciting chance to try your hand at filmmaking, we’d love to see your work. There are truly incredible stories, solutions, and innovations to be shared – the future of our food depends on us to spread them far and wide.

Step behind the lens! Follow your instinct. Now’s the time.

Some suggestions here are cross-posted from Desktop Documentaries, there’s plenty more information and resources on the website.

 

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Category Archive: Contest News

Filmmaker Spotlight: Jean-Marc Abela

| Contest News

Meet Jean-Marc Abela, 2014 Real Food Media Contest finalist and the filmmaker behind The Gift.

A self-taught documentary filmmaker with 15 years experience, Jean-Marc works as a freelance director/cinematographer. He has completed two independent feature documentaries. In Shugendô Now, he explores man’s relationship to nature through the experiences of Japanese tradition of Shugendô. In Diversidad, he follows a group of young adults who embark on a journey to discover their relationship to the food they eat – scroll to see the trailer below. Jean-Marc has a deep passion for Permaculture and has created several short films on the subject and also teaches workshops on the permaculture design process. His third film currently in development is about Emergence and Living Systems.

 

When did you first start making films? What is it about film that drew you?

I started in highschool really. From the age of 15 I knew I wanted to be a filmmaker. I liked a few aspects of it and how it incorporates elements of all other art forms. But as I started I naturally tented towards documentary filmmaking because the lifestyle is a natural fit. It really is the school of life – I go out there and explore subjects I want to learn more about, but like school I need to go home, do my homework and edit the film in a way that is interesting for others to watch. So its sums up to learning and sharing which is great fun!

 

How did you learn about the story you highlighted in your film?

The project was shared to me by my father who thought since I make films about food that I should probably participate. I found Dan Jason through a friend who knows him well and had told me about him many times suggesting I go meet him, so when the opportunity came we connected and after a day of filming we had this film!

 

What do you hope people walk away from your film thinking about?

The beauty and bounty that nature provides if we just learn to live with it. Those little seeds pack so much potential its incredible! Concretely I hope people then choose to plant good seeds instead of commercial seeds.

 

What other issues would you have expanded on?

We can go really far with looking at seeds and we see that a feature films do that. Obviously the genetic manipulation and patenting of seeds is very important subject. But I think there are many more aspects of seeds that we as a general public don’t know much about and I look forward to exploring that in the future.

 

Who inspires you?

Michael Pollan. I really love his books.

 

Which organizations would you recommend that people can get involved with?

In Canada a great organization around seeds is USC Canada.

 

What’s next for you – do you have another project in the works?

Yup! Lots:

  • A short film in a similar style about Permaculture
  • A series on cooperatives and explaining how the worker/owner model is very important
  • Documentary on Emergence and the system view of life
  • More short films on seed farmers

 

Watch The Gift:

The Gift | 2014 Real Food Media Contest Winner from Real Food Media Project on Vimeo.

The Gift stillframe w quote

Also from Jean-Marc, check out:

Diversidad – A Road Trip to Deconstruct Dinner

“Diversidad – A Road Trip to Deconstruct Dinner” is a documentary about a group of young Canadians who got on their bikes to raise awareness of the impacts of the World Trade Organization and industrial agriculture.

From the waterfronts of Vancouver to the mountaintops of Mexico, this is a journey that lifts the veil of youthful idealism. They discover that growing food organically isn’t quite as obvious as they thought for reasons they couldn’t imagine. They see that a lot of inner city families in the US do not have access to fresh food, let alone the opportunity to grow their own. Perhaps their biggest realization is that their point of view on the plight of the undocumented farm workers isn’t quite what they had read about before they left their homes back in Canada. As they travel south they begin to realize that perhaps this journey wasn’t so much about what they had to share with the world, but more about what they had to learn from the world.

Upon their return home, they are confronted by the reality of being part of the system they’re fighting against… Can they practice what they preach?

Diversidad | Trailer from Jean-Marc Abela on Vimeo.

 

Jean-Marc is based in Montreal. Stay connected and follow his work at www.jeanmarcabela.com.

logo_twitter_bird_18x13  @JeanMarcAbela  |  vimeo_logo Jean-Marc Abela  |  instagram logo  jeanmarcabela

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Category Archive: Contest News

2015 Real Food Media Contest Winner to be debuted at TEDxManhattan: March 7, 2015

Since its first year in 2011, TEDxManhattan has been creating a powerful platform for stories about innovations in food businesses and sourcing (are insects the future of food?), providing critical information about food workers and what’s happening behind the kitchen door, and – perhaps most importantly – uniting the many growing voices intersecting around issues of fair, safe, and sustainable food to take action and change policy. To date, its videos have now been watched nearly six million times. Our very own Contest founder, Anna Lappé, was a part of the lineup of speakers in 2013.

Change Food logo

 

TEDxManhattan is a project of Change Food, a non-profit organization helping to shift the U.S. food supply to a regional, sustainable food system where healthy, nutritious food is accessible to all. As founder of both, Diane Hatz is building a powerful connection between education and action. Diane believes that together, we can do more – she’s seen it in action. She believes the only way we’re going to create real change in the food system is by building bridges – this is how we will be even more successful in building momentum to amplify the impact and reach of this swelling food movement.

(We couldn’t agree more.)

We are thrilled to announce that the winner of the 2015 Real Food Media Contest will be debuted at TEDxManhattan this year.

 

 

Confirmed speakers for the 2015 event include:

  • Joel Berg, Executive Director, NYC Coalition Against Hunger
  • Henry Hargreaves, Photographer
  • Kendra Kimbirauskas, CEO, Socially Responsible Agricultural Project
  • Nikiko Masumoto, Masumoto Family Farm
  • Danny Meyer, CEO, Union Square Hospitality Group
  • Danielle Nierenberg, Co-Founder and President, Food Tank: The Food Think Tank
  • Ali Partovi, Angel investor/advisor, Facebook, DropBox, Flixster, Break Media, Causes, Farmigo & more
  • Stefanie Sacks, Culinary Nutritionist, author, host, “Stirring the Pot” radio show on Hamptons NPR
  • Anim Steel, Director, Real Food Generation
  • Marcel Van Ooyen, Executive Director, GrowNYC

Can’t be at the event in Manhattan? Host a viewing party!

The full day of talks will be webcast live from NYC, providing access to viewers worldwide. There is no fee associated with hosting an official viewing party, just compliance with TED’s rules. The day is scheduled to allow viewing parties time to hold discussions, bring in local speakers, and sample local foods. Learn more at www.tedxmanhattan.org.

More information on remaining speakers and the TEDxManhattan program will be provided as details are finalized.

Read the press release here.

Change Food is a media partner with the Real Food Media Contest – don’t miss out on all the great resources through newsletters, the Guide to Good Food blog, and upcoming events with Change Food.

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Category Archive: Contest News

Announcing: Pop-up Film Festivals

| Contest News

Exciting news, folks. (Cue exciting news official drumroll…)

 

The Real Food Media Contest Finalist Films are coming to a theater – or backyard, or rooftop, or living room – near you!

We’re rolling out a new feature to bring you this year’s finalists in one seamless digital reel. Plus a packed event guide to get the ball rolling, complete with:

  • An event planning checklist – We see you, type A folks, and we have a list just for you to check off. (You’re welcome.)
  • A discussion guide to follow the screening and spark up conversation
  • A spotlight on local action in your community
  • Social media starters to spread the #realfood word

 

We’re excited to share these stories far and wide. Let’s put a spotlight on the strategies and solutions that place sustainable food systems front and center. Here’s to a more just and sustainable world – one field and plate at a time.

YES, PLEASE: I WANT TO HOST A POP-UP FILM FESTIVAL

 

 

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Category Archive: Contest News

Real Food Media Contest is BACK for Round 2!

| Contest News

CONTACT:
Sekita Ekrek Entertainment PR
Sekita@SekitaEkrek.com
202 415 6560
 

REAL FOOD MEDIA PROJECT OPENS CALL FOR 2015 SHORT FILM ENTRIES
 
Food Stars Tom Colicchio, Padma Lakshmi, Michael Pollan, Eric Schlosser, and Alice Waters Join Judging Panel to Select Top Digital Super Shorts on Sustainable Food
SAN FRANCISCO — April 22, 2014 — Stories about sustainable food are popping up everywhere as more Americans seek a deeper understanding of the nation’s food system. The Real Food Media Project is celebrating this interest with a call for entries beginning today to its second annual competition of digital super-short food films.

The 2015 Real Food Media Contest invites a new crop of digital submissions from 30-seconds to four minutes that tell unique food stories, with original voices and creative cinematography. Diverse formats for submission range from documentary to advocacy and experimental. This year’s contest also seeks animated submissions in honor of the 10th anniversary of The Meatrix, a digital short on factory farms watched 20 million times to date. Entries must be submitted online at www.realfoodmedia.org by 12 pm PST on January 5th, 2015.

“Last year’s inaugural contest was a resounding success,” says Anna Lappé, director of the Real Food Media Project, and award-winning author and sustainability advocate. “The 156 submissions from 26 states featured content from 19 countries and were a testament to the powerful stories about food, farming, and community around the world. The more great minds we have thinking about these issues and producing creative ways to deliver the messages, the better.”

A panel of food and film luminaries will select the top films and the public will vote online for the “People’s Choice Award,” starting February 3rd, 2015. Winners will be announced in early March 2015.

Contest judges include:

  • Thelma Adams, Yahoo! Movies contributing editor
  • Michel Nischan, President and CEO, Wholesome Wave
  • Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table
  • Amanda Hesser and Merrill Stubbs, co-founders, Food52
  • Ann Hornaday, The Washington Post chief film critic
  • Byron Hurt, director and producer, Soul Food Junkies
  • Padma Lakshmi, cookbook author, actress, model, and television host
  • Jamie Oliver Food Foundation USA
  • Michael Pollan, journalist and author, Omnivore’s Dilemma
  • Aarón Sanchez, award-winning chef, cookbook author and judge on Food Network’s “Chopped”
  • Eric Schlosser, journalist and author, Fast Food Nation
  • Susan Ungaro, President, James Beard Foundation
  • Alice Waters, owner, Chez Panisse, founder, The Edible Schoolyard Project
  • Emily Zweber, organic farmer, first AgChat Foundation executive director

 

“More and more people are curious about the story behind their food,” says Tom Colicchio, chef and owner of Craft Restaurants and executive producer of A Place at the Table. “The Real Food Media Project’s short films competition inspires filmmakers to make creative short films and provides a platform to get these important stories seen and heard by a huge audience. We can’t wait to see the new crop of films.”

The contest seeks entries that bring a fresh take on a topic of the filmmaker’s choosing or respond to the following style prompts: Documentarystyle shorts focused on a local food hero or showcasing an innovative community food project; advocacy shorts that take on diverse themes, from food workers rights to junk food marketing to kids; and experimentalentries that bring to life the concept “you are what you eat.” For more information about submission guidelines, visit www.realfoodmedia.org.

The Grand Prize winner will receive $5,000 and distribution opportunities with the contest’s media partners, including the Food and Farm Film Festival, Disposable Film Festival, GOOD, Slow Food USA, James Beard Foundation, Food Book Fair, and more. Other cash prizes will be awarded along with prizes for Best Cinematography, Best Student Film, Best Underreported Issue, Best Food Producer Profile, and Best Innovative Initiative Profile.
The 2014 award-winning films – including stories of oregano farmers in Mexico, youth gardeners in the Bronx, and a family raising hogs sustainably in North Carolina – are currently touring in the Real Food Media Project’s Pop-Up Film Festival. More information can be found at www.realfoodmedia.org.

 

ABOUT THE REAL FOOD MEDIA PROJECT
The Contest is directed by leading sustainability advocate and award-winning author Anna Lappé and is an initiative of the Real Food Media Project, a national initiative to spread the story of our food with creative movies, an online film contest, a web-based action center and grassroots events. The Project’s mission is to educate, inspire, and grow the movement for sustainable food and farming around the country and the world. Visit www.realfoodmedia.org to learn more about the Contest and to enter the competition. Follow us on Twitter, @realfoodfilms, and like us on Facebook, at realfoodmediaproject.

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Category Archive: Contest News

Filmmaker Spotlight: Brendan Van Meter and Stephen Ritz of Green Bronx Machine

| Ambassadors, Contest News

Green Bronx Machine - Brendan Van Meter

Brendan Van Meter, Beaconhouse Media

Meet Brendan Van Meter and Stephen Ritz behind the 2014 1st Runner Up and People’s Choice Award Winner, Green Bronx Machine. The energy and passion the Green Bronx Machine sends out into the world is contagious. Read on for your dose of Green-Bronx-powered inspiration.

 

When did you first start making films? What is it about film that drew you?

Brendan: I’m a lifelong filmmaker. I started at home with my brother, Ryan, continued through Chaminade high school’s ETV program and on through college at RIT’s School of Film & Animation. Ryan introduced me to Diane Hatz in 2010 and along with lots of help from my team, I directed the video production for the first TEDxManhattan in 2011. This was probably my first introduction to the Food Movement and the catalyst to the growth of my company, Beaconhouse Media.

 

How did you learn about the project and people you highlighted in your film?

Brendan: I first learned about Stephen Ritz and Green Bronx Machine the same way lots of people learned about him: through the screen at TEDxManhattan 2012. The difference is that I could look over the top of my screen and see him jumping around the stage as he said things like “the biggest 6th grader you’ll ever meet.” He kept all my camera operators in constant motion and my focus had to stay on screen. Stephen received a standing ovation and we jokingly say it was love at first bite!

 

STEVE RITZ PROJECT

Stephen Ritz, Green Bronx Machine

When I saw the Urban Farming NYC and Welcome to Green Bronx Machine videos, I knew there was a local story of national importance worth telling in their words. Remarkably, our film is just a starting point. Since filming at that location, Stephen and his students have gone on to install BOTH indoor and outdoor academic learning gardens that have transformed the entire community; in fact, they’ve outfitted numerous schools across the Bronx and America! For them, it is all about the work and all in the delivery. The program is literally putting food on the table, putting people to work, inspiring students and teachers and changing destinies, lives and outcomes.

The fact that we won the People’s Choice Award speaks to the energy, enthusiasm and Amer-I-Can spirit that they are spreading. The mission and work of Green Bronx Machine are impacting people, schools and communities around the world while branding the Bronx and Stephen’s students in a unique way. It shows people moving up the food chain from consumers to producers! To see the interest and support speaks to a whole new reality and more importantly, entirely new possibilities for people and communities everywhere. Stephen is right when he says this is about growing citizens moving those who are “apart from” to becoming “a part of” in ways that benefit all of society. That was the story I was determined to share.

Robin Romano filmed the interview segments, but unfortunately passed away in November 2013. He was a documentary filmmaker, still photographer and a champion of human rights who was “recognized as a global expert on child labor and spoke frequently at conventions, conferences, and as a guest lecturer at universities.” Robin, Stephen and the boys actually became very close and enjoyed working together both in the studio and in the field. They had hoped to create a running series highlighting their work.

His passing was devastating to all of us. That we were able to incorporate his footage into this piece and create a film that was recognized and so well received is a fitting tribute.

Watch Green Bronx Machine:

 

What do you hope people walk away from your film thinking about?

Brendan: Stephen and his students are truly making a difference. Our film was a simple one: short takes from on the spot interviews while doing their work. It was in-the-moment with a message that anything is possible. Their movement, as local as local can get, was born in a classroom and with a simple desire to impact lives. It teaches us that folks anywhere and everywhere can be the solution.

Stephen’s enthusiasm for his work, his students and the improvement  and empowerment of his community is unparalleled and an inspiration to everyone. Food is a problem for so many people in our country and around the world. I hope more people will see how food can be a solution, how it can change lives and how it can change what sometimes seems like predetermined outcomes. I hope this inspires people to find, start or build up solutions in their community.

Stephen: We want people to walk away thinking about how they can get involved, how they can make a difference, how transformation is absolutely possible — and how it is up to individuals at the most local and granular levels to initiate and be the change they want to see in their lives. If all my students are willing and able, so should everyone else! We are the folks we’ve been waiting for! This movement, spirit and moment are replicable and the work is damn worthy!

 

What are the main themes you’re trying to bring to life in your film?

Brendan: Our themes are hope, optimism, people power, self-determination and change: that committed people have the ability to change their own and others lives. There is a joy to what Stephen and his students are doing; a spirit, a sense of resilience and endless resourcefulness. We wanted this film to be as authentic and genuine as possible – entirely unscripted; a slice of what they do and why. When Stephen says he is CEO – Chief Eternal Optimist – of Bronx County – he means it.

Stephen: Many folks look around and ask, “Why?” We believe, “Why not?” We believe that people should not have to leave their neighborhood to live, learn and earn in a better one – we’re taking ownership. This film shows that. We intended to represent “the real.” Our hope and goal is to inspire people to perspire and to aspire – that we will create an actionable moment for everyone, everywhere! We wanted to convey our positive insurgency and passion!

 

What inspires you?

Brendan: What inspires Stephen is the work, his students and his family – all of his family from his own to his extended student and community family. And he believes they are just getting started. His work, vision and mission are growing support that is absolutely inspiring to all of us! With that brings tremendous responsibility and commitment and they welcome that. It all starts with people and it all starts with planting seeds.

Stephen: I’m grateful for the opportunity to serve my community. Collectively we are working on a platform of collaboration and coalition to affect and effect changes top down and bottom up; locally, nationally and internationally. This is about cultivating minds and harvesting hope. Students who show up to school on a daily basis inspire me. Teachers who teach students that where they learn matters – regardless of zip code – inspire me. Parents who encourage students and read to them at night inspire me. People who encourage others to dream of life as it could be and should be inspire me. Veterans, senior citizens, volunteers, farmers, homesteaders, equity warriors – people who want to make a difference inspire me. Every single morning and every single breath inspires me! We’ve got work to do! How can we inspire you? 

 

What’s next for you – what other projects are in the works?

Brendan: We dream of a larger documentary and reality show documenting the growth and challenges of the students, program and possibilities. We’d love to film an updated short sharing what we’ve accomplished thus far, all based on the first film. Meanwhile Stephen speaks nationally and internationally looking to grow his work and impact working around his local school and work commitments. We are all excited about the Green Schools National Convention and Greenbuild 2014. I’m going to continue to work with Stephen Ritz and Green Bronx Machine to spread their mission. I will also continue working with Diane Hatz, TEDxManhattan & Change Food.

Stephen: We have several projects in the works: from building community gardens to building out schools – locally, across the country and abroad – to creating online and digital platforms to teach the technology and share best practices. I’m thrilled to be working with the US Green Building Council, Center for Green Schools and Green Schools National Network. Green Bronx Machine is soon to be featured in an Office Depot spot highlighting exemplar teachers and my work was recently featured in Katrina Fried’s Welcome Books Publication, American Teacher: Heroes in the Classroom highlighting top teachers in America.

 

How can people get involved?

Stephen: At the end of the day, this is about raising healthy children and healthy communities rooted in the absolute fact that it is easier to raise healthy children than to fix broken men. Youth who have access to one kind, caring and competent adult in their life are more likely to succeed. We urge you to be a kind, caring, competent, dedicated adult in a child’s life. Do something spectacular – you’ll feel better! Feel free to reach out to us at info@greenbronxmachine.org – we always have a project going on and there is always something to be done. We like to say Green Bronx Machine is coming to a city near you soon – we are!

We want to thank everyone who has and continues to support us – the love has been amazing. We congratulate and salute all the entrants for amazing work – collectively we watched and discussed every entry – we were truly inspired and therein lies the true victory for everybody. Continue to imagine and invent life as it could be and should be: Remember, together, we can all prosper!

 

Brendan and Stephen are based in the New York City area. Stay connected and follow their work at greenbronxmachine.org, stephenritz.com and beaconhousemedia.com

 

logo_twitter_bird_18x13  @beaconhousmedia | @greenBXmachine

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Category Archive: Contest News

Food system career started with a single bite

| Contest News

Ambassador Spotlight:
Center for Agroecology and Sustainable Food Systems, UC Santa Cruz

We’re proud to partner with Tim and the Center for Agroecology and Sustainable Food Systems at UC Santa Cruz — leading the way for campuses and communities across the country to make real strides toward sustainable sourcing.

by Harry Mok
Originally posted on UC Newsroom, 3/6/14

Tim Galarneau

Photo credit: Carolyn Lagattuta/UC Santa Cruz

Can a tomato change your life?

For UC Santa Cruz’s Tim Galarneau, his first bite of a ripe heirloom tomato was an epiphany — one that put him on the path to becoming one of the chief architects and a champion of UC’s sustainable food movement.

“I had never eaten tomatoes like that. Growing up, I was used to those translucent beefsteak tomatoes,” Galarneau said. “Here are these wild purple things that looked like a Rorschach blot. I bit into it and there was an explosion of flavor.”

Galarneau was a teenager living in suburban Albany, N.Y., when he visited his uncle’s Santa Barbara ranch and tasted fresh, handpicked produce for the first time.

His astonishment led to an interest in agriculture, food systems and how they are tied to environmental, economic, labor and social issues. He moved west for college and ended up at UC Santa Cruz, where beginning in 2002 he was instrumental in student movements to support sustainable practices and transform the campus dining halls into a model for sustainable food service.

Path to sustainability

“There was no going back once I came here. I found my path in life,” said Galarneau, who is now a food systems education and research specialist at the UC Santa Cruz Center for Agroecology and Sustainable Food Systems.

As an undergraduate, Galarneau helped lead a campaign that passed a student referendum for a self-imposed fee that raises $250,000 annually for sustainability projects and programs.

After graduating, Galarneau advised and supported subsequent efforts to pass student referendums to fund additional sustainability initiatives, including programs for implementing sustainable food and farming practices on campus.

The campaigns fostered a culture of collaboration that helped UC Santa Cruz change its practices, Galarneau said. Part of that was the effort to develop a sustainable purchasing policy for campus dining halls.

UC Santa Cruz dropped the outside contractor that operated its dining facilities for more than 30 years. The campus began managing its own food service and created a pioneering program that established goals for buying food that is locally sourced, organic, fair trade and produced in a humane manner.

Spurred on by that success, Galarneau and others throughout the UC system set their sights on other campuses. In 2009, their efforts led to a university-wide sustainable food policy that includes sustainable food procurement, waste reduction and facility efficiency goals.

The policy commits UC campuses and medical centers to purchasing at least 20 percent of their food from sustainable or local sources by 2020. As a result, UC locations now offer more healthy meal options and work to reduce the environmental impact of their operations.

‘The Alice Waters of campus foodies’

Galarneau’s impact has not gone unnoticed. Mother Jones magazine has called him, “the Alice Waters of a burgeoning movement of campus foodies,” and, in 2011, the California Higher Education Sustainability Conference named him the UC Sustainability Champion.

Galarneau’s activism has spread beyond the University of California.

In 2010, Galarneau co-founded the Central Coast School Food Alliance, a partnership between UC Santa Cruz, the Second Harvest Food Bank of Santa Cruz County that promotes nutrition education and access to healthy, fresh food for children in the region.

Galarneau was also a facilitator for 40 Garden Enhanced Nutrition Education trainings across the state to more than 2,000 K-12 school staff members and educators. The UC Santa Cruz Center for Agroecology partnered on the farm-to-school training project with the California Department of Education’s Nutrition Services, the Agricultural Sustainability Institute at UC Davis, the Resource Conservation District of San Diego County and the Community Alliance with Family Farmers.

Nationally, Galarneau helped launch the Real Food Challenge, which aims to convince thousands of universities and colleges across the country to set goals to buy 20 percent of their food from sustainable sources by 2020. The shift in purchasing would drive roughly $1 billion more annually toward sustainable food production by the next decade.

All the work is an effort to build community engagement and leadership to combat the more than $4 billion a year spent on food advertising, much of it marketing junk and processed foods to young people, Galarneau said.

“Schools don’t have $4 billion to market healthy and sustainable food options,” Galarneau said.

The constant barrage of food ads makes it even more important that schools can offer healthier alternatives, Galarneau said. And the foods themselves often provide a learning opportunity.

UC Santa Cruz’s dining halls, for example, pioneered events such as Healthy Mondays, an offshoot of a national Meatless Monday initiative, and Farm Fridays, which brings farmers to campus to talk about how produce is grown.

Students enjoy a healthy meal, and in the process, learn about where their food has come from. And they gain a better understanding about why sustainable and locally sourced food is better for their health and the environment, Galarneau said.

“The more we provide the story behind food systems and the connections, the more people see where they fit in the food system and the more they see what kind of food system they want to be part of,” Galarneau said.

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Category Archive: Contest News

Filmmaker Spotlight: Meet Daniel & Mirra of The Perennial Plate

| Contest News

Meet Daniel Klein and Mirra Fine, the filmmakers behind The Perennial Plate and creators of Homeward,’ Grand Prize winner of the 2014 Real Food Media Contest. 

When did you first start making films? What is it about film that drew you?

Daniel: I made my first film in 2005-6 with my brothers and cousin – we traveled from Cairo to Cape Town, filming stories about the impact (positive and negative) of foreign aid in Africa. I knew very little about film going into the experience and “learned on the job” – then it was a matter of editing down 300 hours of footage into 80 minutes. It was an extremely challenging (and rewarding) process. It wasn’t until a few years later when I was tired of cooking professionally that I decided to take up film again. I wanted a way to combine my passion for food, activism and film together into one project. The Perennial Plate – our weekly documentary series was born from that mashup. Mirra, who had never picked up a camera before, was dragged into the mix back in 2009 by chance, and ended up being a natural.

Mirra: The camera allows you to meet people and find yourselves in situations you would have never dreamed of. It gives us a chance to see a day in a person’s life that is different than our own, and really hear their story… which is something I really enjoy and feel grateful to be doing.

The key to our job is finding a way to make our subjects feel comfortable enough to truly open up. And I think that’s what draws me to documentary filmmaking most of all.

 

How did you learn about CAXTLE oregano cooperative and the people in your film?

We have the amazing pleasure of traveling the world looking for stories about what we (and you) like to call “Real Food”. When we knew we were going to Mexico, we reached out to Steve Sando who runs an incredible bean company, Rancho Gordo, out of California, but also has a lot of great connections in Mexico. He immediately thought of this Oregano collective. The collective was a bit nervous about coming on our own, so Steve actually flew down and made the trip with us. We rented a truck and drove way up into the mountains. Once we were there, we fell in love with Isaies – we knew he had a beautiful story to tell, it was just a matter of getting him on his own to share his experience.

 

What do you hope people walk away from ‘Homeward’ thinking about?

All of our films share the theme of “food”, but when it really comes down to it, the films are about people. And so we want viewers to walk away with a personal connection to the people in the film. Maybe it will make them think differently about farm workers, about cooperatives, about Mexico — maybe it will make them wonder who it is that grows the oregano at their local grocery store.

 

What are the main themes you’re trying to bring to life in ‘Homeward’?

There were a couple themes in this story which we thought were important. The first, of course, is shifting U.S. perspectives on Mexico. Mexicans generally don’t want to leave their country, it is economic pressure that necessitates the move. Another theme is the impact of community/cooperation along with leadership — and how it can provide an amazing avenue for change.

During filming — when we first arrived at the cooperative in Hildago, we were welcomed with the sights of the farmers building the barbacoa. We saw that meal as a good jumping off point for a film about the power of community. It was just wonderful to see this community of farmers coming together to make this incredible meal and to have this united excitement over an organic crop that was actually giving them a strong livelihood.

So much news about Mexico is bad news, so to share the proud story of someone who doesn’t want to make the dangerous trip to the US, but would rather build up his own community was especially inspiring. I think that is what most people want — it’s just not always an option. So it’s amazing to see these folks in the mountains of Mexico doing just that.

 

If you had more time, what other issues would you have expanded on? 

We talked to a lot of the other oregano farmers, almost all of whom had traveled to the US and come back after years of working in various jobs. They were excited about this opportunity to be home and their stories would have helped show what a difference this collective was making. Also, Isaies was very much inspired by his brother who recently passed away. Together, they had been working on this mission. Including that story would have added a further personal element.

 

Who inspires you? 

We get inspiration from a lot of different places as our work covers several areas: food, activism, travel and film. We are constantly inspired (and blown away) by the quality of other’s work. Watching films, talking to farmers, visiting other parts of the world and being reminded of the inequality and injustice that continues to thrive all around us. Because of our work we get to meet so many inspiring people. We were very impacted by our trip to Mexico — beyond the story you see here, we also filmed stories on corn and chocolate and we found individuals with deep rooted commitment to food transformation. Amado Ramirez Leyva from Itanoni Restaurant in Oaxaca for example.

 

What’s next for you – do you have another project in the works?

We have spent the last 14 months traveling around the world documenting stories of the people who produce their own food in a sustainable way. Homeward was one of those stories. We are very lucky to have an amazing sponsor, Intrepid Travel, who funds our project but gives us complete creative control. I don’t know how we got so lucky. We put out short (4-6 minute) videos every other week on our website: theperennialplate.com. These videos will be coming out until late summer. After that, we are in the works of a larger project that hopes to involve other creators.

Watch Homeward:

Daniel and Mirra are based in Minneapolis, MN. Stay connected and follow their work at www.theperennialplate.com

logo_twitter_bird_18x13  @perennialplate + @kaleandcola

facebook_icon_email_footer  The Perennial Plate | vimeo_logo The Perennial Plate | youtube_logo The Perennial Plate | instagram logo  perennialplate 

 

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Category Archive: Contest News

REAL FOOD MEDIA PROJECT ANNOUNCES WINNERS OF FIRST-EVER FOOD AND FARMING FILM COMPETITION

| Contest News, Press

CONTACT:
Joanna Dillon, Real Food Media Contest
joanna@smallplanet.org
510-281-9023

Haven Bourque, HavenBMedia
haven@havenbmedia.com
415-505-3473

REAL FOOD MEDIA PROJECT ANNOUNCES WINNERS OF
FIRST-EVER FOOD AND FARMING FILM COMPETITION
Revival of Community, Pride in Farming and
Respect for Labor at the Heart of Sustainable Food Stories

SAN FRANCISCO — March 4, 2014 — A stunning range of food and farming stories from across North America took top honors in the first annual Real Food Media contest, which today announced its final five winners in the food movement’s newest, most vibrant competition for short films about sustainable food and farming. Cash prizes totaling $10,000 were awarded to the top five films, chosen from a treasure trove of over 150 submissions from 25 states and the District of Columbia and 4 countries around the world.

The winning films, though diverse in style, perspective, and place, share common themes: revival of pride in farming as a way of life, resilience of rural communities and cities growing food sustainably, and renewal of respect for the labor and natural resources at the heart of food production. The winning films are:

Grand prize: Homeward, by Daniel Klein and Mirra Fine of The Perennial Plate in Minneapolis, MN
After watching friends and family leaving their community in Mexico for the United States, entrepreneurial farmers in Hidalgo created a thriving cooperative, keeping their families together with organic oregano. As the grand prize winner, Homeward will be screened at the Food & Farm Film Fest in San Francisco in April 2014.

1st runner up and People’s Choice winner: Green Bronx Machine, by Brendan Van Meter of Suffern, NY
Green Bronx Machine feeds the minds, hearts and stomachs of students in the poorest congressional district in America. Stephen Ritz and his community plant school gardens and harvest organic citizens. *Green Bronx Machine was also selected as the ‘People’s Choice’ winner, earning nearly 2,000 online votes from the film’s supporters.

2nd runner up: A Greene Generation, by Tim Grant of Charlotte, NC
In rural western North Carolina the Greene family runs a small, organic, family farm. 14-year old Nathaniel Greene and his siblings are passionate about caring for their pigs, their land, and about producing good food.

3rd runner up, tied: Who Keeps the Beekeepers, by Timothy Powers of St. Petersburg, FL
We’ve heard about the bees, but what about the beekeepers? The voices of the last remaining beekeepers talk about the future of our food supply.

3rd runner up, tied: The Gift, by Jean-Marc Abela of Montréal, Québec
On a small speck of land off the island of Vancouver, Dan Jason farms seeds. In this poetically shot short film, Jason shares his vision of the bounty of nature.

The archive of over 150 short films may be one of the largest ever created in service of the good food movement. The contest, directed by national best-selling author and sustainability advocate Anna Lappé, is an initiative of the Real Food Media Project and an extension of the highly regarded Food MythBusters series, viewable at www.foodmyths.org.

A prominent panel of judges representing diverse perspectives on the food system made the selections. Judges included: Michael Pollan, Padma Lakshmi, Alice Waters, Byron Hurt, Eric Schlosser, Robert Kenner, Norman Lear Center’s Johanna Blakley, Sundance Institute’s Keri Putnam, The Jamie Oliver Foundation and organic farmer Emily Zweber.

“What impressed me about Green Bronx Machine is the huge impact this urban farming project is having on an entire inner-city community. Not only are kids learning about healthy plants and vegetables, but they are learning team work, hard work, and the dedication to see a project through,” said judge Emily Zweber of Zweber Farms in Elko, Minnesota.

Seen through the lens of these filmmakers, these stories illustrate the deep connections between all of us to our food, farmers, beekeepers, seeds and soil.

“The Gift reminds us that we have the power in our own hands to feed the world. It’s hope for mankind in a small package.” said judge Padma Lakshmi, Top Chef host, cookbook author, actress, and model.

The contest generated over 100,000 views of the top finalists’ films, with votes coming in from over 40 countries — planting the seeds for what may become an annual event that taps the storytelling artistry and passion so prevalent in the good food movement. The Real Food Media Project is a collaborative initiative to spread the story of food with this film contest, creative films, a web-based action center, and grassroots events. Visit www.realfoodmedia.org to learn more and to view the top 10 films and final five winners. Engage with us on Twitter via @FoodMythBusters and @AnnaLappe with hashtag #RealFoodContest and on Facebook at Real Food Media Project.

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Category Archive: Contest News

Fixing Food in Four Minutes or Less

| Contest News, Press

by Anna Lappé
Cross-posted from Huffington Post, 2/18/2014

Last fall, when I launched the first-ever Real Food Media short films contest with project partners around the country, I didn’t know what I was getting myself into. I just knew that there were incredible stories of people farming, growing, cooking, and sharing food as well as fighting the good fight to fix our broken food system that people weren’t hearing. I wanted to create a platform to bring those stories front and center to be shared widely.

I invited some of my favorite people in the film industry, restaurant business, and advocacy world for sustainable food and farming to be advisors and judges for the contest. We reached out to food changemakers, filmmakers, and film and sustainability students from around the country to encourage them tell their stories through short films. And we were blown away with the results, with 156 films from all over the country and the world pouring in.

Honestly, I was hoping we’d get 25 submissions, and crossing my fingers for 50. But 156? Never would have guessed that we’d receive this much interest from such high-quality filmmakers. I was concerned that we might just get films about artisanal mayonnaise in hipster Brooklyn, but instead we received films that reflect the true diversity of the food movement and represent a range of topics, from topsoil to bees, urban agriculture to seeds, beginning farmers to backyard gardeners.

After a tough task of choosing the 10 finalists, we’re thrilled to announce the official selections of the first Real Food Media Contest. From the streets of the South Bronx to an oregano cooperative in Mexico, the films turn their lens to food, in all its beauty and complexity. From a doc-style short film about the threat of another Dust Bowl to a first-person narrative about a young farmworker in the Northwest, each film is unique and powerful. We hope you will enjoy them!

We’re counting on you to help us select the people’s choice, so head over to realfoodmedia.org/vote and let us know which film you like best. Or do what we’re doing and host a screening party, potluck or brownbag lunch to watch the top 10 with friends and colleagues and vote together on your favorites. Weigh in at facebook.com/realfoodmediaproject, or give your two cents on Twitter with the hashtag #realfoodcontest. I can’t wait to hear what you think!

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Category Archive: Contest News

Invite your Friends: Watch the Top 10 Finalists!

| Contest News

Host a brownbag lunch at your office, in your dorm — invite friends for a potluck, organize a gathering for your CSA community, school group, or Slow Food chapter — and cast your vote by March 2, 2014.

Homepage Voting image

Hosting a screening? Download customizable invites and flyers and our Screening + Discussion Guide

 

Connect with us!

Promote your screenings and upload photos of your gatherings to #realfoodcontest to link up with our community on Twitter, Instagram and Facebook.

[More images are available on our Screening Resources page]

RFMC Community Screening Invite

 

 

 

 

 

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Category Archive: Contest News

Short Films to Watch (and Vote on) Right Now

| Contest News, Press

By Anna Lappé
Cross-posted from Civil Eats | 12/12/2014

What do beekeepers, oregano farmers, and poetic seed savers have in common? They’re just some of the amazing people profiled in the first Real Food Media Contest’s top 10 films.

I launched the Contest last year along with a coalition of amazing food and farming organizations—from Real Food Challenge to Sustainable Table to the Food Chain Workers Alliance—to create a platform for creative new voices to share the untold stories of our food system: The good, the bad, and the exquisite.

With some fabulous advisers, we took on the arduous task of pairing down 156 films to 10 finalists. Now, we’re calling on you—the voting public—to weigh in on a “People’s Choice” Award at RealFoodMedia.org. Judges from the food and film industry–including Michael Pollan, Padma Lakshmi, and Alice Waters–will then cast their votes for the top three films by March 2nd and all the winners will be announced on March 4, 2014.

It’s no surprise to me that the national interest in our food system has spiked to unprecedented levels, but I would have never guessed we’d get such a great response to our first call for entries. The films range in topic from the crisis in commercial beekeeping to the success of an urban gardening program in the South Bronx, and they prove just how hungry young filmmakers and community advocates are for a deeper exploration of our food. The archive of over 150 short films may be one of the largest ever created in service of the Good Food Movement.

Here’s are three films to whet your appetite:

Hands in the Orchestra

Go behind the scenes in San Francisco restaurant kitchens in this rocking short about the hands that feed us.

The Berry Picker

A college student in Oregon spends her summers picking berries with her parents.

Reaping the Whirlwind

The Dust Bowl is not just a chapter in U.S. history books. This short doc talks about why we could face another Dust Bowl and what we can do about it.

Now head on over to RealFoodMedia.org to watch the rest of the films and cast your vote. While you’re there, you’ll also find materials to help you host screening parties and spread the word on social media.

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Category Archive: Contest News

Announcing TOP 10 WINNERS IN ONLINE FILM COMPETITION

| Contest News

‘People’s Choice’ open for audience vote on a favorite sustainable food and farming story

SAN FRANCISCO — February 12, 2014 — The nation’s newest, most vibrant competition for short films about sustainable food and farming — the first annual Real Food Media Contest — announces that it has chosen the top 10 films from among a bumper crop of over 150 entries. Public voting for the ‘People’s Choice’ film is now open to all food and farming community members at www.realfoodmedia.org. The top three films and ‘People’s Choice’ winners will be announced and cash prizes awarded on March 4, 2014.

National interest in our food system has reached an unprecedented level in recent years. The overwhelming response in both the sheer volume of films submitted and the breadth of topics — from the crisis in commercial beekeeping to the struggle of farmworkers in the Northwest to the success of an urban gardening program in the South Bronx — proves how hungry young filmmakers and community food advocates are for a deeper exploration of our food. The archive of over 150 short films may be one of the largest ever created in service of the good food movement.

The contest, directed by national best-selling author and sustainability advocate Anna Lappé, is an initiative of the Real Food Media Project and an extension of the highly regarded Food MythBusters series, viewable at www.foodmyths.org.

“I was blown away by the 156 submissions: creative filmmakers turning their lens on food, in all its beauty and complexity,” says Anna Lappé, director of the Real Food Media Project. “After a tough task of selecting the ten finalists, we’re thrilled to announce the official selections: from a doc-style short film about the threat of another Dust Bowl to a first-person narrative about a young berry picker in Oregon, each film is unique and powerful.”

A star-studded panel of judges will select the top film. Cash prizes will be given to the best 10 films and the People’s Choice winner, including a $5,000 grand prize and a screening at the Food & Farm Film Fest in San Francisco in April 2014.

Contest judges include:
• Padma Lakshmi, cookbook author, actress, model and television host
• Michael Pollan, journalist and author, Omnivore’s Dilemma
• Robert Kenner, Academy Award-nominated director, “Food Inc.”
• Eric Schlosser, journalist and author, Fast Food Nation
• Johanna Blakley, managing director, Norman Lear Center, USC
• Byron Hurt, director and producer, “Soul Food Junkies”
• Alice Waters, Chez Panisse and Chez Panisse Foundation
• Keri Putnam, executive director of the Sundance Institute
• The Jamie Oliver Food Foundation (USA)
• Emily Zweber, organic farmer

“This contest is the first of its kind, creating an opportunity for aspiring filmmakers to make their mark. Now, more than ever, we need these stories to be told,” says Eric Schlosser, author of Fast Food Nation and a contest judge.

“Corporate interests are investing vast sums of money in storytelling designed to influence Americans’ food choices. I am encouraged that so many original voices have come forth in this contest, keeping the food and farming dialogue in the hands of the people,” says journalist Michael Pollan, another contest judge.

The Real Food Media Project is a collaborative initiative to spread the story of our food with this film contest, creative films, a web-based action center, and grassroots events. Visit www.realfoodmedia.org to learn more, view the Top 10 films, and vote for the ‘People’s Choice Award.’ Deadline for voting is March 2, 2014.

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Category Archive: Contest News

What to Expect this Week

| Contest News

In case you missed it, we’re still catching our breath from the 156 entries that you all submitted to the contest! Many of the films were uploaded in the day or two before the deadline, so we are still working our way through and we want to give our advisors time to do the same. Don’t rush a good thing, right? You all put so much energy into making those four minutes, we find ourselves needing a few more to give them their due.

Top Ten Films

We’ll announce the top ten films by the end of the day on Tuesday, Feb. 11. These are the films that:

  •  judges are voting on to determine top honors
  • – have a chance at the 1st place film debut at the 2014 Food + Farm Film Fest in San Francisco
  • – are eligible for the People’s Choice Award

 

Yes, that’s right: people’s choice – which means we need you, the people!
Online voting opens on Wednesday, Feb. 12th: get your family, friends, office mates, neighbors, CSA-ers together to celebrate by screening your film and all the top contenders! Whether it’s a potluck night, a happy hour, a real food throwdown, get it on the calendar before March 2nd to watch the entries and keep the momentum going:

 

Throw a Real Food Party w: logo

+ Announcing: Staff Picks

Ten spots is hard. (Too hard.) We decided that we want to showcase more films that don’t land in the top ten: films that we loved, that we learned from, that are shedding light on important aspects of the food system. An encore round, if you will. More on this soon, but it’s clear that there are stories to tell – so we’re looking for more microphones.

If you have any questions in the meantime, let us know! We’re at info <at> realfoodmedia.org

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Category Archive: Contest News

156 entries to the first-ever Real Food Media Contest

| Contest News, Judges

Wow, you all brought your A game.

Our team is overwhelmed, touched, and INSPIRED by the stories you all have sent in. Incredible accounts of the on-the-ground, real deal work, sacrifice, victories, innovation and conviction that represent the heart and soul of this growing movement.

You put your lens on farmworkers in the fields, struggles against consolidation, food incubators, youth flexing leadership muscle, the role of community in supporting local agriculture, the importance of beekeepers, meat production with integrity, food education for all ages, urban agriculture models that are healing the planet, and indigenous traditions that are being honored and revived, whoa. (WHOA.)

We laughed, we cried. (No, really. We did.)  We learned a lot along the way and are more affirmed than ever that we are shifting the tide to more sustainable and meaningful relationships – with our food systems, this planet, and each other. THANK YOU for sharing your stories for this contest, for bringing to life the people and projects that drive you and letting us into your world.

Real Food Media Contest posts

 

From here, we’re sending them off to the judges and will be uploading the top films live to the website on February 12 to open online voting and determine the People’s Choice award. Voting closes March 2, so get your friends, family and farmers together to watch the entries and get inspired.

 

HOST A SCREENING!

Just add friends

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Category Archive: Contest News

Vimeo Uploads – Hold Tight!

| Contest News

To those who are having trouble uploading your films, please hold tight! There is an issue at Vimeo and they are working to resolve it. You can monitor it here along with us: http://status.vimeo.com/

We’re confident they’ll have it sorted soon!

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Category Archive: Contest News

10 days and counting!

| Contest News

We’re officially coming up on the contest deadline for submissions on February 3!

(Ahem.) That’s right, folks. Get your air guitars and 80’s hair ready. It’s the final countdown.

So get your submissions in, don’t put it off!

Triple check the guidelines to make sure you’re ready and ask your questions now.

Once we hit 9pm EST on February 3rd, there’s no turning back.

We can’t wait to see your films!

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Category Archive: Contest News

Upload Pics to Instagram + Win Your Pick of our Contest Perks!

| Contest News

[Instagram upload from Nomadic Frames on the making of their Real Food Media Contest entry]

Instagram photobombers alert!

We’ve been hearing plenty of you are busy over the winter break shooting, editing and polishing your footage. We want to see what you’re up to! Upload your behind-the-lens shots, production pics, editing-in-action on instagram with #realfoodcontest and you’ll be entered in a drawing to win your choice of the contest perks. (Have you seen them??! They are pretty amazing.) Your choice, as in, ANY of the amazing one-on-one conversations with leaders in the food and film industries including Raj Patel, Fred Haberman, Plus M Productions, Corinne Bourdeau, Jeremy Siefert, Farmrun.

Read about all the contest perks here. 

 

Upload your pics with #realfoodcontest by January 12th at midnight PST to be entered. Check back on our news feed for the winner!

 

 

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Category Archive: Contest News

Join the Conversation with Keri Putnam of Sundance Institute

| Contest News, Judges

CALLING ALL FILM STUDENTS!

Join Anna Lappé of the Real Food Media Contest for a conversation with Sundance Institute’s Keri Putnam, one of the judges for the Real Food Media Contest. We’ll talk about breaking into the film business, Keri’s experience working in the industry, and how to connect your passion to your work.

Contact us at info @ realfoodmedia.org to share your questions.

Date: November 6, 2013 at 1:00pm to 1:30pm PST
How to Register: Register at www.realfoodmedia.org by 11/4.
Call-in information will be made available after registering.

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Category Archive: Contest News

REAL FOOD MEDIA PROJECT LAUNCHES ONLINE FILM COMPETITION

| Contest News

Student contest focused on sustainable food and farming open for entries Oct. 10            

SAN FRANCISCO — October 10, 2013 — Calling up-and-coming filmmakers; film, communications and food studies students — and anyone hungry for a deeper understanding of the nation’s food system. A new film competition seeking short films about sustainable food and farming — the Real Food Media Contest — opens for entries today at www.realfoodmedia.org.

The contest invites aspiring filmmakers, or teams of food changemakers alongside communicators, to create a 30-second to four-minute films in one of four styles: documentary, advocacy, experimental, or “wildcard.” Entries must be submitted by 9 p.m. EST on February 3, 2014.

A star-studded panel of judges will select the top film — and the public can also vote online beginning Wed., February 12.Winners will be announced on March 4, 2014.

Cash prizes will be given to the best 10 films and the audience choice winner, including a $5,000 grand prize and a chance for a screening at the Food and Farm Film Festival in San Francisco in April 2014.

Contest judges include:

·      Padma Lakshmi, cookbook author, actress, model and television host

·      Michael Pollan, journalist and author,Omnivore’s Dilemma

·      Robert Kenner, Academy Award-nominated director, “Food Inc.”

·      Eric Schlosser, journalist and author,Fast Food Nation

·      Johanna Blakley, managing director,Norman Lear Center, USC

·      Byron Hurt, director and producer, “Soul Food Junkies”

·      Alice Waters, Chez Panisse and Chez Panisse Foundation

·      Keri Putnam, executive director of the Sundance Institute

For documentaries, an entrant can choose among various options, including profiling a local food hero or showcasing an effective sustainable food project. In the advocacy category, entrants can choose to create a persuasive piece focused on several sustainability themes. In the experimental category, entrants can choose to bring to life the concept “the hands that feed us.” Wildcard entrants can shine a light on sustainable food and farming in any manner they choose —funny, serious, or artsy. For more information on each of the categories, visit www.realfoodmedia.org.

The contest, directed by award-winning author and sustainability advocate Anna Lappé, is an initiative of the Real Food Media Project and an extension of the highly regarded Food MythBusters series, viewable at www.foodmyths.org.

“This contest gives an opportunity for new voices to generate powerful storytelling about food, farming, and sustainability,” says Anna Lappé, director of the Real Food Media Project. “The more great minds we have thinking about these issues and producing creative ways to deliver the messages, the better.”

“This contest is a great opportunity to support the food movement and independent filmmaking. The two are a perfect fit,” says Eric Schlosser, author of Fast Food Nationand a contest judge.

The Real Food Media Project is a collaborative initiative to spread the story of our food with creative films, an online film contest, a web-based action center, and grassroots events. Visitwww.realfoodmedia.org to learn more about the project and to enter the competition.

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