Berkeley vs. Big Soda

| Press

In 2014, Berkeley successfully passed a bill to levy a tax on sugary drinks. In the face of over 2.4 million dollars spent by Big Soda in a series of failed lawsuits and fake grassroots front groups, real citizens used their collective voice to deliver a healthy change.

Since that watershed victory, the Berkeley vs. Big Soda campaign lives on as a resource and an example to other cities that hope to take the same positive action. Keep your eyes peeled for upcoming events and fundraisers. You might run into a few familiar faces!

Real Food Media founder Anna Lappé with Alice Waters and Malia Cohen.

Real Food Media founder Anna Lappé with Alice Waters and Malia Cohen.

 

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