Berkeley vs. Big Soda
In 2014, Berkeley successfully passed a bill to levy a tax on sugary drinks. In the face of over 2.4 million dollars spent by Big Soda in a series of failed lawsuits and fake grassroots front groups, real citizens used their collective voice to deliver a healthy change.
Since that watershed victory, the Berkeley vs. Big Soda campaign lives on as a resource and an example to other cities that hope to take the same positive action. Keep your eyes peeled for upcoming events and fundraisers. You might run into a few familiar faces!